# OOH Campaign Case Studies

## Love Irish Food - "Shot Through The Heart"
- Built a 3D concept first to pitch to client
- Used CNC cutting machine to cut a heart-shaped hole in wood (foreground piece)
- CNC-cut pedestals for Love Irish Food member products
- Products placed on pedestals visible through the heart-shaped cutout
- Photographer shot "through the heart" -- products framed by the heart shape
- Entire set built from scratch -- concept to physical production
- Demonstrates Tilt/Rage Creative's ability to go from idea to physical execution

## Illumination Lighting - "You Define The Mood"
- Created 3 distinct backdrops designed to look like high-end home settings
- Backdrops brought to a professional studio
- Light fittings hung and lamps placed to match each setting
- Model dressed differently for each of the 3 settings
- Theme: "You Define The Mood" -- emphasis on the person, not just the product
- Messaging: your action to buy sophisticated lighting helps you set your own mood
- Demonstrates creative direction, set design, styling, and brand storytelling

## Key Selling Points for OOH
- Full concept-to-execution capability (not just design -- physical production)
- CNC cutting, set building, studio production
- Creative strategy that ties brand messaging to visual execution
- Sister company Rage Creative delivers the production
- Tilt handles the digital amplification of OOH campaigns

## Images
- Rob to supply images for both campaigns
- Placeholder needed on case study pages and landing pages
