# MNG Response OGP Ref-  MMP080F Oct 25 Final.docx
# Tender: DPS-Creative-WON

Applicant Response Document (ARD) Request for Applications to Participate in a Dynamic Purchasing System for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland. Tender Procedure: Restricted Procedure Publication Date: 10/10/2025 OGP Ref: MMP080F Contents ______________________________________________________ Standard Applicant Information Applicant Prime Contractor Profile European Single Procurement Document Applicant’s Statement Financial and Economic Standing Technical and Professional Ability (Previous Experience) Technical and Professional Ability (Quality Assurance) Applicant’s Statement (Appendix 2 – Word format) Use of Artificial Intelligence CHECKLIST FOR DPS SUBMISSIONS In order to allow the Contracting Authority to consider economic operators for acceptance to the DPS, Applicants are advised to ensure their response includes all of the following.* Document Title Related appendix Tick list APPLICANT RESPONSE DOCUMENT (ARD) Attachment 1 ☒ APPLICANT STATEMENT Appendix 2 ☒ EUROPEAN SINGLE PROCUREMENT DOCUMENT Appendix 3 ☒ *All other documents will require completion prior to acceptance of Applicant to DPS or at Mini Competition stage. This checklist has been provided for guidance purposes only and the Contracting Authority accepts no responsibility for omissions of any description. Applicants are advised to read the RFATP document and instructions contained within this ARD in their entirety in order to provide their compliant response. APPLICANT RESPONSE DOCUMENT In response to this Request for Application to Participate (RFATP), Applicants are required to complete this Applicant Response Document (ARD). The purpose of this ARD is to simplify and streamline the application response process for all Applicants and to simplify and streamline the selection process for the Contracting Authority. The information provided by Applicants in this ARD will be used in the assessment and selection of responses. All Parts must be completed in full, where applicable. Where Applicants regard information as not being applicable to them, Applicants must enter N/A in the relevant response area. Instructions are included prior to each response area and these must be strictly adhered to. Applicants may not amend this ARD other than to provide the required information in the allocated response areas. STANDARD APPLICANT INFORMATION Applicants must complete the Applicant Response Document (ARD) in full, providing all required information. Where Applicants regard information as not applicable to them, Applicants must enter N/A in the relevant response area. APPLICANT / PRIME CONTRACTOR PROFILE Full Legal Name of Applicant: Marketing Network Limited Company Registration Number: 111462 Company Registered Address: Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2 Revenue Code: IE 4805574A Tax Access Number: 531627 Lead Contact Name: Padraig Smith Lead Contact Telephone Number: 087 236 2012 Lead Contact Email Address: padraig.smith@marketingnetwork.ie EUROPEAN SINGLE PROCUREMENT DOCUMENT (ESPD) As per Part 2.2 of the RFATP, all Applicants must return, with their application, the electronic version of the European Single Procurement Document (eESPD). Applicants may submit an eESPD which has already been used in a previous procurement procedure PROVIDED THAT they confirm that: (i) the information contained in it continues to be correct and (ii) that they satisfy the Selection Criteria for this Competition as set out at part 3.2 of the RFATP document. Where an Applicant (Prime Contractor) is relying on the capacity of other entities (Subcontractors) for the purposes of fulfilling any of the Selection Criteria in Part 3.2 of the RFATP, it must ensure that each such Subcontractor: completes and submits a separate eESPD in respect of each such Subcontractor; and when requested by the Contracting Authority, submit proof, to the satisfaction of the Contracting Authority, that each such Subcontractor will place the necessary resources at the disposal of the Prime Contractor. Please submit the eESPD as a separate attachment. Please indicate the relevant Appendix No./Document Name: ESPD 2025 Marketing Network APPLICANT’S STATEMENT As per Part 2.4 of the RFATP, all Applicants must return, with their application, a scanned, signed copy of the Applicant's Statement as set out in Appendix 2 of the RFATP. The Applicant’s Statement is a declaration that the Applicant accepts the provisions of this RFATP. The statement must be printed on the Applicant's own letterhead. The statement must be completed and signed by an authorised signatory. For Applicants’ convenience, the Applicant’s Statement is also provided in Word format below (Section 8). Please submit the Applicant’s Statement as a separate attachment. Please indicate the relevant Appendix No./Document Name: Marketing Network Applicants Statement 2025 FINANCIAL AND ECONOMIC STANDING Applicants must declare by way of eESPD that the average annual turnover of the Applicant in each of the last 3 financial reporting years prior to the application date is equal to or exceeds €600,000 (excl. VAT). Alternatively, if the date of establishment of the Applicant was more recent, the Applicant must declare by way of eESPD that their average annual turnover in each of the financial reporting years prior to the application date since the Applicant has been established is equal to or exceeds €600,000 (excl. VAT). In the case of the Applicant being a consortium, this financial criterion may be fulfilled by the consortium members as a whole. Prior to and as a condition of the award of any Contract the Applicant will upon request provide the Contracting Authority with documentary evidence demonstrating that they fulfil this criterion. Documentary evidence may include financial accounts (or audited financial accounts where the Applicant’s accounts are audited) or an accountant’s letter/certificate confirming that the Applicant fulfils this criterion. Please complete the declaration below: TO: The Minister for Public Expenditure Infrastructure Public Service Reform and Digitalisation (the “Contracting Authority”) RE: Request for Applicants to Participate in a Dynamic Purchasing System for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland (MMP080F) I confirm compliance with the above requirements. Date, place and signature(s): Signed: (Authorised Signatory) Block Capitals: PADRAIG SMITH Position: Client Service Director Company: Marketing Network Limited Registered Office: Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2 Date: 07.11.25 TECHNICAL AND PROFESSIONAL ABILITY (PREVIOUS EXPERIENCE) Applicants must demonstrate in a clear and comprehensive manner that they have sufficient creative campaign services experience. To demonstrate this, Applicants must submit in the Applicant Response Document (ARD) details of four (4) reference contracts relating to services provided to either public sector and/or private sector clients, delivered within the last four (4) years prior to the application date. Each of the four reference contracts must be of a similar nature, scope and complexity to the Services sought in this RFATP. In particular, One (1) reference contract must be for a behaviour change campaign; One (1) reference contract must demonstrate a commitment to inclusive and accessible campaign delivery by applying universal design principles to ensure accessibility for all users, regardless of ability, background, or circumstance; One (1) reference contract must be for an integrated campaign comprising both traditional creative and digital creative concept and content development across a range of platforms; and One (1) reference contract must demonstrate a fast turnaround from brief to delivery (5 days turnaround). Additionally, at least one (1) of the above reference contracts must demonstrate compliance with the requirements of the Official Languages Acts 2003 (Section 10) and 2021 (Amendment) for public-facing services and campaigns in Ireland. Applicants shall set out the foregoing as well as the duration of the reference contracts including when each commenced and when each is either due to expire / has expired, and the relevant reference contract referee’s contact details including name, position, email address and telephone number of the referees. The Contracting Authority may contact the referees provided for verification purposes without any prior notice being given to the Applicant. Applicants should note that a maximum of TWO (2) x A4 pages should be provided per previous reference contract, in the template format below. Previous Contract # 1 Name of Reference Contract Eircode 2014-2025 Contract Value (Approximate) €180,000 p.a. Client Organisation Name Capita Client Referee Name Alan Dignam Referee Position Within the Company Commercial Director RefereePhone Number 087 957 8870 Referee Email Address alan.dignam@eircode.ie Contract Start Date April 2015 Contract Completion Date On-going Nature, Scale and Scope of the Contract Indicate Nature of Campaign (Yes/No) Behaviour Change Inclusive &amp; Accessible Delivery Integrated (traditional and digital concept and content development over a range of platforms) Fast Turnaround (5 days) Y Y Y N Indicate if compliance with Official Languages Acts 2003 (Section 10) and 2021 (Amendment) was within scope (Yes/No) Y Creation and implementation of national marketing plan for Eircode from pre-launch to current day. Services include strategic planning, creative, TV, Radio, Outdoor, Print, Events, Social Media content curation, PR. The agency works with the Eircode team at Capita, who in turn report into the Department of Culture, Communications and Sport. Having worked with a range of senior officers in DCCS and previously with officers at DECC, we are well aware as to the pressure on government to deliver value to the electorate while also ensuring that the messaging surrounding state initiatives are inclusive and meet the criteria laid down under the principals of Universal Design and more recently with the requirements required to meet the needs of the Official Languages Act 2003 and its 2021 amendment (Irish Language Act). We commence planning each year in the preceding Summer months with a view to having full sign-off by year-end. Each campaign has a campaign plan with specific strategies, goals, KPIs and budget and following each initiative a measurement report is produced showing effectiveness and recommendations for future activity. While activity has run each year since pre-launch the below activity for 2025 demonstrates the level of integration taking place: Jan-Feb – Public Service Announcement campaign in association with the National Ambulance Service. Communication across RTE television, RTE Radio (all channels), RTE.ie, Facebook, Instagram, X and You Tube. Activity promotes the importance of knowing your Eircode in the event of a home emergency requiring the services of the National Ambulance Service to the benefit of members of the older community and carers. Feb-May – Campaign targeting carers and older members of the community through GP Surgery and Hospital waiting rooms nationally. Take-home print material with perforated card to allow the recipient to capture their Eircode in case of medical emergency at home. Content also published on digital screens in waiting rooms in both the Irish and English language. Jan-Dec – Campaign promoting usability. Communication through a suite of eleven 15” animations broadcast on Virgin Media TV (1,2,3,4), RTE TV and on Eircode SM channels. Eight of the animations are in English and three are in Irish. July-Dec – 10th birthday of Eircode celebrated with a 30” animation to promote the success published on Social Media sites. This was supported with PR activity through a photocall with the Minister and CEO of Capita. Oct - Campaign targeting carers and older members of the community through GP Surgery and Hospital waiting rooms nationally. Through content on digital screens in waiting rooms in both the Irish and English language. Nov-Dec – Activity to promote product usage during peak postage and online shopping periods. Communication is scheduled to run with animated content and a consumer prizing initiative on Eircode SM channels and via paid advertising across multiple digital platforms. Every campaign has a plan and measurement report and each plan has a separate objectives and KPIs. Ultimately, Eircode is now embedded in Irish life and the most recent quantitative survey study showed that 95% of householders know their Eircode off by heart. Comparability with the requirements of this RFATP This campaign delivered on behalf of eircode not only drives awareness, encourages usage and encourages both the public and business to change behaviour. The campaign operated across press, radio, outdoor, digital and social. It delivering the desired response. The campaign had to be in compliance at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021 (Amendment) for public-facing services and campaigns in Ireland; Our internal processes ensured quality assurance and systematic review of all content to ensure alignment with the campaign brief(s) provided by the Client, with timely updates, feedback, and confirmation of Client satisfaction at key project milestones Contract Outcome Under the terms of their SLA, Capita were required to complete research each year for the first seven years of their contract to assess awareness of the Eircode brand and to identify the percentage of householders who know their Eircode off by heart. In the most recent study, there saw 98% awareness of the Eircode brand with 95% of householders knowing their Eircode off by heart. Video Links https://youtu.be/UEp5LP47BSM https://youtu.be/Pn4D1pSmFC8 https://youtu.be/phthlyU_4b4 Previous Contract # 2 Name of Reference Contract Single Use Plastics Awareness Campaign Contract Value (Approximate) €50,000 Client Organisation Name Dublin City Council| EMRWMPO Client Referee Name Will Mitchell Referee Position Within the Company Waste Prevention Officer RefereePhone Number + 353 86 838 9895 Referee Email Address will.mitchell@dublincity.ie Contract Start Date April 5th, 2024 Contract Completion Date May 30th, 2024 Nature, Scale and Scope of the Contract Indicate Nature of Campaign (Yes/No) Behaviour Change Inclusive &amp; Accessible Delivery Integrated (traditional and digital concept and content development over a range of platforms) Fast Turnaround (5 days) Y Y Y N Indicate if compliance with Official Languages Acts 2003 (Section 10) and 2021 (Amendment) was within scope (Yes/No) y In March 2023 we were awarded a tender to develop creative assets for an educational campaign on Single Use Plastics. The EMRWMPO were looking to work with a creative company to develop a suite of communication assets that would engage the public as well as relevant retailers/food suppliers to raise awareness of what constitutes a SUP and that their production supply and use on the Irish Market is prohibited by law. We were responsible for the development of all 50 pieces of creative collateral and all were supplied to the client within a 3-week period in both Irish and English.. Insight - confusion as to the range of single use plastics available on the market required a hard-hitting and easy to understand campaign message. Say No to Single-Use Plastics The matter of single-use plastics is a serious problem and the best way to address it is to be direct, clear, and concise. There is no room for discussion. “Say no to single-use plastics” applies to both retailers and consumers and it puts the power in their hands. We all have a responsibility to better our environment and the imperative form of the sentence makes that part clear. Introducing strong visual icons that already resonate with the audience created an immediate impact. We are all familiar with road traffic signs and the simple visual messages that they display, and this led our creative approach. From ‘no parking’ to ‘speed limits’ there is a universal understanding as to their meaning. We used comparable visual iconography to drive our message, by deliberately showing the primary offending items in solid black on a white background but surrounded by a red circle and diagonal red line. This delivers the message very directly and very simply and were utilised across posters, press advertising, digital advertising and radio in both Irish and English. Comparability with the requirements of this RFATP This campaign delivered on behalf of MyWaste not only drove awareness for what constituted a Single Use Plastic but also encouraged consumers and retailers to change behaviour, operated across press, radio, outdoor, digital and social. It delivered the desired response with the creative being used again in 2025, delivering added value. The campaign had to be in compliance at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021 (Amendment) for public-facing services and campaigns in Ireland; Our internal processes ensured quality assurance and systematic review of all content to ensure alignment with the campaign brief(s) provided by the Client, with timely updates, feedback, and confirmation of Client satisfaction at key project milestones; Contract Outcome Results Considerable improvement in awareness since Wave 1, across all the plastics listed, with Plastic Straws and Plastic cotton buds the top two classified as single use plastics. * Over 8 in 10 (83%) adults claim they are making a conscious effort to avoid using single use plastics, * 7 in 10 (71%) businesses claim to make non-plastic alternative straws available for use, with non-plastic alternative cutlery being made available by almost 6 in 10 (64%).* Awareness within business that it is illegal to provide various single use plastic items up 25% on average.* 2,137,476 impressions +25% above target with 0.19 CTR, 30% above target Digital Audio - 430,000 impressions with a 95% listen through rate *Source Empathy Research for MyWaste 2023 and 2025 Previous Contract # 3 Name of Reference Contract ComReg Product Safety Campaign Contract Value (Approximate) €40,000 Client Organisation Name ComReg Client Referee Name James Eivers Referee Position Within the Company Product Safety Manager, Spectrum Operations RefereePhone Number +353 1 804 9699 Referee Email Address james.eivers@comreg.ie Contract Start Date November 2022 Contract Completion Date March 2024 Nature, Scale and Scope of the Contract Indicate Nature of Campaign (Yes/No) Behaviour Change Inclusive &amp; Accessible Delivery Integrated (traditional and digital concept and content development over a range of platforms) Fast Turnaround (5 days) Yes Yes No No Indicate if compliance with Official Languages Acts 2003 (Section 10) and 2021 (Amendment) was within scope (Yes/No) Yes Marketing Network were appointed to develop a suite of creative assets to complement the PSU’s Communications Strategy and Plan, for use across online platforms available to ComReg. These included; Design templates to upgrade the ComReg Product Safety webpage, to position it as a cutting-edge information portal providing ease of access to information for stakeholders. Digital Media campaigns to be executed across social platforms. Content included static visuals, templates, educational videos and animations, guides and checklists. Content had to satisfy the principles of universal design. Content also had to be produced in Irish and English. The focus of the campaign was to ensure that Economic Operators were aware of their statutory obligations under the RED and the EMC, and the associated domestic regulations when putting relevant products to the market. The End User focus was on education and ensuring that End Users were aware of the risks associated with purchasing non-compliant products. We developed a series of campaigns around key purchase occasions, including Back to school Black Friday As well as campaigns to promote awareness for ComReg’s role as the market surveillance authority, targeting both Economic Operators and End Users. In addition, we produced campaigns around specific issues including the use of Repeaters to boost Wi-Fi signals Comparability with the requirements of this RFATP We initially developed the ComReg PSU communications strategy and plan based on research and insight, and then developed evidence-based, creative concepts and recommendations to support client objectives. We then managed and executed the campaigns ensuring consistent and quality messaging across multiple digital and social media channels, having developed target personas for our audience for each campaign. Post campaign, a full review of the campaign was carried out to deliver key learnings The campaign had to be in compliance at all times with the requirements of the Official Languages Acts 2003 (Section 10) and 2021 (Amendment) for public-facing services and campaigns in Ireland; Our internal processes ensured quality assurance and systematic review of all content to ensure alignment with the campaign brief(s) provided by the Client, with timely updates, feedback, and confirmation of Client satisfaction at key project milestones; Contract Outcome Repeaters campaign delivered a reach of 130,000, with 2.25% link clicks at a cost of €0.28 per link click, significantly below market average cost. It also delivered 9627 website visits Our Economic Operators Campaign delivered a click through rate of 3.2% Our Black Friday Campaign delivered over 3,200 link clicks ComReg PSU website visits were up 40% year on year Video Links https://youtu.be/mJJqzX9DlpI https://youtu.be/26Vko1dCj-4 https://youtu.be/GPjrwZRU2Pc https://youtu.be/26Vko1dCj-4 https://youtu.be/zo77WlZpF5I Previous Contract # 4 Name of Reference Contract Circol ELT Farm Tyre Bring Days Contract Value (Approximate) €15,000 Client Organisation Name Circol ELT Client Referee Name Annemarie Shortt Referee Position Within the Company Marketing Communications Manager RefereePhone Number 0868235524 Referee Email Address Annemarie.shortt@circolelt.ie Contract Start Date 03/11/25 Contract Completion Date 07/11/25 Nature, Scale and Scope of the Contract Indicate Nature of Campaign (Yes/No) Behaviour Change Inclusive &amp; Accessible Delivery Integrated (traditional and digital concept and content development over a range of platforms) Fast Turnaround (5 days) N N Y Y Indicate if compliance with Official Languages Acts 2003 (Section 10) and 2021 (Amendment) was within scope (Yes/No) N Circol ELT operate Ireland's tyre compliance scheme, under approval from the Department of Environment, Climate Action and Communications. Our mission is to find sustainable solutions for managing waste tyres. The scheme currently only manages car tyres, however it is due to be expanded to include all tyres including agricultural tyres. Prior to this taking place and in consultation with the Department and the IFA, Circol ELT decided to run a series of Farm Tyre Bring Days which would allow farmers to clear old tyres from their farms in advance of the scheme being expanded in a cost effective and sustainable way. The first of which is due to take place in Cork in November 20/21/22. Due to the short notice and the involvement of key stakeholders, we were given 5 days to produce a suite of communications assets including Farm Tyre Bring Days logo/lockdown, Poster, farm TV 20” ad, 20” radio ad, press ads, social media animation and digital ads. Comparability with the requirements of this RFATP The campaign required the design, development, copywriting and production of creative concepts, content and advertising materials for use across all channels and platforms within a 5 day turnaround. The awareness campaign for the event required us to identify the most appropriate channels to communicate to our target audience, with simple messaging , call to action and ease of enrolment. With the quick turnaround, our internal processes ensured quality assurance and systematic review of all content to ensure alignment with the campaign brief(s) provided by the Client, with timely updates, feedback, and confirmation of Client satisfaction at key project milestones; Contract Outcome Results are not available as yet, but initial registration, website visits and QR code scans indicate that the communications are working well. TECHNICAL AND PROFESSIONAL ABILITY (QUALITY ASSURANCE) Applicants must declare by way of eESPD that they have policies and procedures in place for each of the following to meet the Quality Assurance requirement. Applicants will either pass OR fail this qualification criterion. Copies of these policies and procedures may be requested. Quality assurance (including systematic review of all content to ensure alignment with the campaign brief(s) provided by the Client, or third parties appointed by the Client); Client management; Financial management; IT Systems management (including cyber security); Business continuity; Corporate social responsibility (including environmental sustainability and social inclusion practice and governance). Please complete the declaration below: TO: The Minister for Public Expenditure Infrastructure Public Service Reform and Digitalisation (the “Contracting Authority”) RE: Request for Applicants to Participate in a Dynamic Purchasing System for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland (MMP080F) I confirm compliance with the above requirements. Date, place and signature(s): Signed: (Authorised Signatory) Block Capitals: Padraig Smith Position: Director Company: Marketing Network Limited Registered Office: Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2 Date: 07.11.25 APPLICANT’S STATEMENT (Appendix 2 - Word Format) TO: The Minister for Public Expenditure Infrastructure Public Service Reform and Digitalisation (the “Contracting Authority”). RE: Request to Participate in the DPS for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland. Having examined the Request for Application to Participate in the DPS (the “RFATP”) including the Instructions to Applicants, the Selection Criteria, the Requirements and Specifications, and the terms and conditions of the DPS Agreement and the Services Contract we hereby agree and declare the following: We understand the nature and extent of the Services required to be delivered as described in the Requirements and Specifications at Appendix 1 to the RFATP. We accept all of the Terms and Conditions of: the RFATP; the DPS Agreement and agree that, if offered appointment to the DPS, we will execute the DPS Agreement at Appendix 5 of the RFATP and the Confidentiality Agreement at Appendix 7 of the RFATP; the Services Contract and agree if awarded any contract pursuant to the DPS Agreement to execute the Services Contract at Appendix 6 to the RFATP. We accept all the Selection Criteria as set out in Part 3 of the RFATP. We agree to provide the Services in accordance with the RFATP, our Application, the RFT and our response to RFT if awarded any Services Contract pursuant to a DPS Agreement. We agree that, if awarded any contract pursuant to a DPS Agreement that we shall, in the performance of such contract, comply with all applicable obligations in the field of environmental, social and labour law. We confirm that we have complied with all requirements as set out at Part 2 of the RFATP. Not Used. We shall, if awarded any Services Contract pursuant to a DPS Agreement, have in place on the Effective Date of the Services Contract all insurances (if any) as required by paragraph 2.21.1 of the RFATP and as required by the RFT. We confirm that all Data Subjects whose Personal Data is provided in our Application have consented to the processing of such Personal Data by us, the Contracting Authority, the Evaluation Team and the supplier of the etenders.gov.ie website, for the purposes of our participation in this Competition or that we otherwise have a legal basis for providing such Personal Data to the Contracting Authority for the purposes of our participation in this Competition and that we will provide evidence of such consent and / or legal basis to the Contracting Authority upon request. We do not come within the category of prohibited economic operators identified in Regulation (EU) No 833/2014 of 31 July 2014 (as amended by EU Regulation 2022/576 or any subsequent amendments to same). The origin of goods or services connected to our Application, if any, are not subject to the prohibitions set out in Regulation (EU) No 833/2014 (as amended by EU Regulation 2022/576 or any subsequent amendments to same). Any subcontractor, supplier or other entity on whose capacity we rely as part of our Application does not come within the category of prohibited economic operators identified in Regulation (EU) No 833/2014 of 31 July 2014 (as amended by EU Regulation 2022/576 or any subsequent amendments to same). Signed: (Authorised Signatory) Print Name in Block Capitals: Padraig Smith Position: Client Service Director Company: Marketing Network Limited Registered Office Address: Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2 Date: 07.11.25 Declaration and Warranty on the Use of Artificial Intelligence in the Preparation of the APPLICANT’S RESPONSE The Contracting Authority is aware that Large Language Models and Generative Artificial Intelligence (collectively “AI Tools”) are in widespread use. In that context, when responding to this RFATP Applicants are required to declare if and where AI Tools have been used to draft, develop, inform or augment any part of their Application. While the use of AI Tools in responding to this RFATP is not prohibited, it is necessary that Applicants maintain control of and responsibility for their Application and that they confirm as much to the Contracting Authority. It should be noted that the Contracting Authority will assess Responses to this RFATP based on the information provided by the Applicant regardless of how the Response was generated. Any declarations made here on the use, or non-use, of AI Tools will not influence the evaluation process or outcome. However, should the Contracting Authority determine that any declaration made in this regard by the Applicant is incomplete or has been incorrectly or inaccurately completed, then the Applicant’s Response may, subject to the provisions in the RFATP Part 2 – Instructions to Applicants, be deemed to be non-compliant and will not be evaluated. Applicants are required to provide responses to the following questions: Have AI Tools been used in the preparation of any part of this Application? ☐ Yes X No If 'yes' to the previous question, please provide details regarding the use of AI Tools (e.g., drafting text, data analysis, generating images, proofreading): ARD Section RFATP Documentation AI Analysed ARD Full / Partial AI Generated Response Purpose of AI Use Standard Applicant Information N/A Applicant Prime Contractor Profile N/A European Single Procurement Document N/A Applicant’s Statement N/A Financial and Economic Standing N/A Technical and Professional Ability (Previous Experience) N/A Technical and Professional Ability (Quality Assurance) N/A Applicant’s Statement (Appendix 2 – Word format) Use of Artificial Intelligence Describe the measures taken to ensure human oversight and validation of any AI-generated content in your Application. N/A If AI Tools were used for data analysis or generating content, identify the sources of data used and explain how you ensured the data's accuracy, reliability, and ethical use. N/A The Applicant confirms that all elements of the Application generated or informed by AI Tools have been validated and the Applicant warrants that, if it is successfully appointed to the DPS, it can deliver all requirements outlined in the RFATP and ARD to the standard and in the way described in the ARD. ☐ Yes Please complete the declaration below: TO: The Minister for Public Expenditure Infrastructure Public Service Reform and Digitalisation (the “Contracting Authority”) RE: Request for Applicants to Participate in a Dynamic Purchasing System for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland (MMP080F) I confirm the above to be true and accurate. Signed: (Authorised Signatory) Block Capitals: Padraig Smith Position: Director Company: Marketing Network Limited Registered Office: Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2 Date: 07.11.25