# Cair / Google Ads

## Account
- Google Ads Account ID: 7676063479
- Merchant Center Account: 5664370553
- Website: mycair.eu
- Product: Ergonomic office chairs
- Logged in as: max@tilt.ie

## Root Issues (Zero Sales)
1. Conversion tracking broken - 4 tags inactive, 0 recording conversions
2. Website missing Google tag - mycair.eu needs the tag installed
3. Google Merchant Center issue - Review requested Feb 2 (takes days)
   - 0 approved, 320 limited, 6 not approved products
   - "Website or online store needs improvement"
4. Policy violations - Multiple PMax campaigns have assets limited
5. Disapproved ads - One Search campaign has all ads disapproved

## Merchant Center Requirements
- Domain name must match uploaded domain
- No broken links, placeholder images, or missing product info
- Return window/cost settings incomplete

## Campaign Draft
- Draft ID: 10179013705 (Search, max_ai prefix, 20/day)
- Waiting for Merchant Center review before proceeding

## Cair Tone of Voice
- Premium/aspirational - not budget chairs
- Health & wellness focused - posture, comfort, wellbeing
- Professional but warm - not stiff corporate speak
- Don't lean on "Irish brand" messaging
