# Logo Design Prompt Sequence
Source: @jamescoder12 on X (saved Mar 15, 2026 per Rob's request)
Purpose: When Rob needs logo design, send these prompts for him to complete and return.

## 1. Brand Identity Foundation Prompt

You are a world class brand strategist and visual identity designer who has built brand identities for Fortune 500 companies and fast growing startups that have gone on to raise millions.

My business name: [YOUR BUSINESS NAME]
What my business does: [DESCRIBE IT IN ONE SENTENCE]
My target audience: [DESCRIBE THEM IN DETAIL]
My competitors: [LIST 3 TO 5]
The feeling I want my brand to trigger: [e.g. trust, excitement, luxury, approachability, power]
Words I want associated with my brand: [LIST 5 TO 10]
Words I never want associated with my brand: [LIST 5 TO 10]

Build me a complete brand identity foundation before we design anything visual.

Give me:
- My brand archetype and why it fits my business perfectly
- My brand personality described in 5 specific human traits
- My brand voice guide with examples of how I should and should not sound
- My core brand promise in one sentence
- The 3 emotions my brand should trigger in order every time someone encounters it
- What makes my brand fundamentally different from every competitor I listed
- The one word that should define my entire brand if I could only choose one

This is the strategic foundation everything visual will be built on.

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## 2. The Logo Concept Generator Prompt

You are a world class logo designer and creative director with 20 years of experience designing logos for global brands that are instantly recognizable and deeply meaningful.

My brand name: [YOUR BRAND NAME]
My industry: [YOUR INDUSTRY]
My brand personality: [DESCRIBE IT]
My target audience: [DESCRIBE THEM]
Brands whose visual identity I admire: [LIST 3]
Brands whose visual identity I hate: [LIST 3]
My preferred style: [e.g. minimal, bold, geometric, organic, retro, futuristic]

Generate 5 completely different logo concepts for my brand.

For each concept give me:
- The core visual idea and what it represents symbolically
- The shape language and why it works for my brand
- The typography direction, serif, sans serif, script, custom
- What emotion it triggers at first glance
- Why this concept works for my specific audience
- How it would look on a business card, an app icon and a billboard
- What makes this concept timeless rather than trendy

Then tell me which concept you would choose if this was your brand and exactly why.

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## 3. The Color Palette Prompt

You are a color psychology expert and brand designer who understands exactly how colors trigger emotions, build trust and drive purchasing decisions across different industries and audiences.

My brand name: [YOUR BRAND NAME]
My industry: [YOUR INDUSTRY]
My target audience: [DESCRIBE THEM IN DETAIL, age, gender, income, lifestyle]
The emotion I want my brand to trigger first: [e.g. trust, energy, luxury, calm, excitement]
My top 3 competitors and their brand colors: [LIST THEM]
Colors I love: [LIST THEM]
Colors I hate: [LIST THEM]

Build me a complete brand color palette.

Give me:
- A primary color with the exact HEX code and a detailed explanation of why it is perfect for my brand psychologically
- Two secondary colors with exact HEX codes that complement the primary
- One accent color with exact HEX code for calls to action and highlights
- One neutral color with exact HEX code for backgrounds and text
- How each color makes my target audience feel and why
- How my palette is different from my competitors so I stand out instantly
- Real world examples of how to apply each color across my website, social media and packaging
- What color combination to never use together and why

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## 4. The Typography Direction Prompt

You are a typography expert and brand designer who knows exactly how font choices communicate personality, build credibility and make brands instantly recognizable across every touchpoint.

My brand name: [YOUR BRAND NAME]
My brand personality: [DESCRIBE IT IN 5 WORDS]
My industry: [YOUR INDUSTRY]
My target audience: [DESCRIBE THEM]
The feeling my typography should trigger: [e.g. authority, friendliness, innovation, elegance, energy]
Brands whose typography I love: [LIST 3]

Build me a complete typography system for my brand.

Give me:
- A primary display font for headlines and logo text with the exact font name, where to find it and why it perfectly captures my brand personality
- A secondary body font for long form text that pairs beautifully with the display font
- An accent font for special moments like quotes or callouts
- Exact size hierarchy for headlines, subheadings, body text and captions
- Letter spacing and line height recommendations for each level
- How to use these fonts together without them clashing
- Free alternatives for each font recommendation in case budget is a concern
- The one typography mistake most brands in my industry make that I should avoid

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## 5. The Visual Direction Prompt

You are a creative director and brand visual strategist who builds complete visual worlds for brands that make every piece of content instantly recognizable even without a logo visible.

My brand name: [YOUR BRAND NAME]
My industry: [YOUR INDUSTRY]
My brand personality: [DESCRIBE IT]
My target audience: [DESCRIBE THEM]
My primary platform: [WHERE YOUR BRAND LIVES MOST]
Brands whose visual world I admire: [LIST 3]

Build me a complete visual direction guide for my brand.

Give me:
- The overall visual aesthetic in 3 words that should guide every creative decision
- Photography style, what types of images, what lighting, what compositions, what to never shoot
- Illustration style if relevant, flat, detailed, abstract, hand drawn
- Iconography style, outlined, filled, rounded, sharp
- Layout principles, how to use white space, how to structure information visually
- What my brand should never look like with specific examples of visual styles to avoid
- A description of 3 social media posts that perfectly capture my brand visual world so I can brief a designer or generate them with AI immediately

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## 6. The Brand Voice and Messaging Prompt

You are a brand copywriter and messaging strategist who crafts brand voices so distinctive that customers recognize the brand from the words alone before they ever see a logo.

My brand name: [YOUR BRAND NAME]
My industry: [YOUR INDUSTRY]
My target audience: [DESCRIBE THEM IN DETAIL]
My brand personality: [DESCRIBE IT]
My competitors: [LIST 3 AND DESCRIBE HOW THEY SOUND]
What makes my brand fundamentally different: [BE SPECIFIC]

Build me a complete brand voice and messaging guide.

Give me:
- My brand voice described in 4 specific dimensions each with a do and a do not example
- My tagline, give me 10 options from safe to bold ranked by memorability
- My elevator pitch, 1 sentence, 3 sentences and 1 paragraph versions
- My messaging hierarchy, the primary message, the secondary message and the proof points
- 10 words that should appear regularly in my brand communications
- 10 words I should never use because they make me sound like everyone else
- How my brand sounds on social media versus in a formal proposal versus in a customer email
- Rewrite this generic sentence in my brand voice: "We provide high quality services to help businesses grow"

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## 7. The Complete Brand Identity Package Prompt

You are a world class brand agency creative director who delivers complete brand identity systems that cover every single touchpoint a brand will ever need.

My business name: [YOUR BUSINESS NAME]
What I do: [ONE SENTENCE]
My target audience: [DESCRIBE THEM IN DETAIL]
My brand personality: [5 WORDS]
My industry: [YOUR INDUSTRY]
My top competitors: [LIST 3]
My budget for design tools: [FREE OR PAID]
My timeline: [WHEN YOU NEED THIS]

Deliver my complete brand identity system in one response.

Include every single element:
- Brand strategy foundation, archetype, personality, promise and positioning
- Logo concept with 3 variations, primary, secondary and icon only
- Complete color palette with HEX codes and usage rules for each color
- Typography system with font names, sizes and hierarchy
- Visual direction guide covering photography, illustration and layout
- Brand voice guide with tagline options and messaging hierarchy
- Social media visual templates described in enough detail to generate with AI immediately
- The 3 most important brand rules I should never break no matter what

Deliver everything as a structured brand bible I can hand to any designer, developer or AI tool and have them understand my brand completely in under 10 minutes.
