# Growth Strategy Notes (Feb 19, 2026)

## Rob's Key Instructions

### 1. Outbound Pipeline
- DO NOT send anything directly to prospects
- Email Rob the prospects and sequences for review
- For each prospect, include specific intel on HOW we can help:
  - Bad website? Note it.
  - Good website but weak social? Note it.
  - Need PR, strategy, lead gen? Specify.
- Make it actionable -- Rob needs to see the angle before approving outreach

### 2. Sector-Specific Landing Pages + Tools
- Solar sector: landing page on tilt.ie showing calculator tool + lead gen capability
- Research other sectors with active government grants (like heat pump grants)
- Each grant-eligible sector = potential landing page + calculator/tool + outbound opportunity
- The tools serve dual purpose: demonstrate capability AND generate leads for clients
- Heat pump grant specifically mentioned -- build a calculator for this too

### 3. OOH Positioning
- OOH offered through sister companies: MNGroup.ie / marketingnetwork.ie
- Can also position on Tilt if worded cleverly (digital-first company offering OOH)
- Reference Rage Creative as delivery partner for best-in-class outdoor
- Two case studies to build:
  1. Love Irish Food -- "Shot Through The Heart" (3D concept, CNC production, set build)
  2. Illumination Lighting -- "You Define The Mood" (3 studio backdrops, model, brand storytelling)
- Rob will add images later -- use placeholders for now
- These demonstrate the full concept-to-execution capability

### 4. Operating Model
- Opus for strategy conversations with Rob
- Sonnet for all execution
- Don't send anything external without Rob's approval
- Email prospects and sequences to Rob for review
