# 2026-02-19 - Daily Log

## 06:00 Memory Review (cron)
- Reviewed Feb 15, 17, 18, 19 daily logs
- MEMORY.md updated: Cair Google Ads section, MN Growth Director, Growth Strategy, token discipline, BD Dashboard (289), backup status, Tradeify Feb 17-18 additions
- Pending context file (memory/context/pending-tasks.md) is stale (refers to early Feb tasks) -- needs update



## Rob's Mission Statement (Baked In)
"Build an autonomous organisation of AI agents that does work for me and produces value 24/7."
- Updated USER.md, MEMORY.md, and created memory/knowledge/tilt-business.md with full business context
- Tilt retained revenue: EUR15,300/month (6 clients). Target: 3x to EUR46,000/month.
- EUR30k/month gap to close. Survival mode.

## Growth Strategy Kickoff
Rob gave full business context and priorities:
1. **Outbound pipeline** -- research prospects, find digital gaps (bad website, weak social), draft personalised sequences. DO NOT send anything -- email to Rob for approval.
2. **Sector landing pages + tools** -- solar calculator done, research other grant-eligible sectors
3. **OOH positioning** -- two case studies (Love Irish Food "Shot Through The Heart", Illumination Lighting "You Define The Mood") and OOH landing page on tilt.ie
4. **Cair Google Ads audit** -- full audit of the broken account

## OOH Case Studies Created
- Love Irish Food "Shot Through The Heart" -- WordPress draft ID 1514
- Illumination Lighting "You Define The Mood" -- WordPress draft ID 1515
- OOH Landing Page -- WordPress draft ID 1516 (under /services/outdoor-advertising-ooh)
- Details saved to memory/knowledge/ooh-campaigns.md
- Rob will add images later

## Grant Sector Research Complete
Report at output/grant-sector-opportunities.md. Key findings:
- Heat pump grant DOUBLED to EUR12,500 on Feb 3rd -- hot opportunity
- LEO Grow Digital Voucher -- SMEs can use grant money to pay Tilt directly
- New windows/doors insulation grants launch March 2nd
- Top 5: Heat pump installers > One Stop Shop retrofit > LEO Digital Voucher > TAMS 3 farm solar > Insulation contractors

## Solar Calculator Updates
- Removed SolarCalc header, Share Results button, and hero text (embeddable)
- Added panel count display ("Approximately 15 panels on your roof" at 6kWp)
- Swapped orange palette to neutral blue (#3b82f6) for white-label embedding
- Live at solar-calculator-ie.pages.dev
- Still need: WordPress draft on tilt.ie, email with embed instructions

## Cair Google Ads Audit (CRITICAL)
Logged into Google Ads account 7676063479 via browser (max@tilt.ie, 2FA approved by Rob).
Password saved encrypted at .env.google-max.enc

### Findings:
1. **Merchant Center SUSPENDED** -- "Suspended account for policy violation". ALL 320 products "Not eligible in any campaigns"
2. **Product feed broken** -- all products titled "Aluminium" (variant name issue), same Shopify product ID, prices in 7+ currencies (EUR, PLN, DKK, SEK, CZK, RON, HUF) instead of just EUR
3. **Conversion tracking BROKEN** -- 4 tags inactive, 1 no recent conversions, 0 recording. Purchase/AddToCart/Checkout/PageView all "Needs attention"
4. **Campaigns:** 1 active Search (1 impression in 7 days), 1 paused with all ads disapproved, 3 paused PMax/Shopping (useless without Merchant Center), 1 draft
5. **Keywords:** Generic (herman miller chair, office chairs) -- not Cair-specific
6. **Billing:** Mastercard 7932 on file, -EUR10 balance

### Priority Fix Order:
1. Fix Merchant Center suspension (find violation, fix, request reinstatement)
2. Fix product feed (clean titles, EUR only)
3. Install Google tag on mycair.eu
4. Fix conversion actions
5. Rebuild campaigns from scratch

### Next: Check Merchant Center directly at merchant.google.com

## BD Dashboard Updated
- 289 total prospects (268 re-scored + 21 new MN Growth)
- MN Growth tab added with budget/industry/hook data
- Live at tilt-bd-dashboard.pages.dev

## Presentation Protocol
- Rob provided "Master Presentation Protocol" -- saved to skills/presentation-mastery/SKILL.md
- Key rules: max 40 words/slide, visual on every slide, no paragraphs, conclusion headlines
- Solar v4 built with protocol, scored 8.8/10, emailed to Rob
- Solar v3, Right Cloud v3 also built on template slides

## Tradeify Button Redesign
- Cool Cat agent redesigned 6 buttons on /home-redesign route
- Press scaling, green glow, ripple effects, shimmer on CTA
- Original homepage untouched

## OpenClaw Update
- v2026.2.17 released: 1M context, Sonnet 4.6 support, iOS share extension, Talk Mode improvements
- Rob shared the link but update requires npm (can't self-update from npm install)
- Still on 2026.2.13

## Local LLM Cost-Benefit
- Analysis spawned (local-llm-analysis agent)
- Recommendation: Mac Mini M4 Pro 48GB for Mistral Small 24B / Qwen 2.5 32B
- Report at output/local-llm-cost-benefit.md (if completed)

## Cair Business Context
- Rob's second business selling ergonomic chairs
- Premium/aspirational positioning, not budget
- Website: mycair.eu (Shopify Basic plan -- 1 staff account only)
- Also owns cair.ie domain (originally .ie, switched to .eu for European expansion)
- Launched late 2025, zero sales from Google Ads
- Previous ad agency did poor work
- max@tilt.ie now has Admin access to Cair Google Ads account
- Google Account on Shopify: info@cair.ie
- Product names: Aluminium, Carbon, Osmiu, Zinc, Steel, Silver, Calpe, Oca, Berk, Tin, etc.
- "Aluminium" IS a chair name, not a feed error

## Cair Google Ads -- TWO Accounts Found
- **8498379366 (Cair.ie)** -- connected to Shopify via Google & YouTube app. This is the RIGHT account.
- **7676063479** -- old account, likely set up by previous agency under MCC. Wrong account to audit.
- Need to audit 8498379366 tomorrow.

## Cair Merchant Center Fix (done 3am Feb 19)
- Merchant Center 5664370553 flagged "Website or online store needs improvement"
- Manual review requested Feb 2 -- REJECTED
- Root cause: Shopify Translate & Adapt app + EU market = 320 products across 8 currencies from ~20 chairs
- Languages published: English (default), German, Swedish. Dutch not published.
- **Fix applied:** Rob set EU market to DRAFT in Shopify Markets. Ireland only = Active.
- Languages couldn't be unpublished easily -- left as is, draft market should stop feed sync.
- Need to check Merchant Center feed tomorrow to confirm products dropped to ~20 EUR only.
- If multi-currency products still showing, revisit language settings.
- Once feed is clean, request Merchant Center review.
- Location issue: "Argyle Square, Dublin" unable to match in Local Inventory -- separate issue, low priority.

## 09:00 Daily Self-Improvement Scan

Sources checked: HN, GitHub Trending, r/LocalLLaMA, r/AI_Agents, Microsoft Security Blog, OpenClaw changelog.

### Findings
1. **OpenClaw 2026.2.15** (Feb 16) - nested sub-agents, Telegram streaming, security hardening, 40+ fixes. Rob needs: `npm update -g openclaw`.
2. **AI Memory Poisoning** (Microsoft Security Blog, Feb 10) - MITRE AML.T0080/AML.T0051. Websites embed hidden instructions in content to poison agent memory. Added defence rule to AGENTS.md.
3. **Sonnet 4.6 1M context** (Feb 17) - Already running. Will front-load more codebase context into coding sub-agents to reduce incremental file-reading.
4. **Tool scope restriction** - Added sub-agent tool restriction rule to AGENTS.md.
5. **GitHub Agentic Workflows** (Feb 13) - Technical preview, FYI for future Tradeify CI automation.

### Self-implementations done
- AGENTS.md updated: Memory Poisoning Defence + Sub-Agent Tool Scope rules added
- Report sent to Rob via Telegram

## Afternoon Session (11:00-15:45)

### Machine Migration
- Rob's MacBook Pro screen is dead (purple vertical lines, LCD panel failure)
- Full backup created and uploaded to GoFile (EU servers):
  - Core (6MB): gofile.io/d/rgzEHG (memory, config, scripts, .env files)
  - Tradeify (4.5MB): gofile.io/d/Unb3JQ
  - Tilt (19MB): gofile.io/d/BOfdhY
  - Other clients + skills (22MB): gofile.io/d/l49jxw
- Core backup also emailed as attachment to robert.doran@tilt.ie
- Migration instructions emailed with step-by-step guide
- GoFile links may expire, email attachment is permanent backup

### Infrastructure Updates
- Daily backups launchd plist loaded (was blocked, now running daily 03:00)
- OpenClaw updated via npm (212 packages changed)
- Google Gemini configured as fallback provider (API key: in openclaw.json)
  - Gemini 2.5 Flash + Pro added, sits at end of fallback chains
  - Free tier: 500 req/day on Flash

### Tilt Website Content
- **3 new pages created** via content sub-agent (Sonnet), all humanised:
  - Love Irish Food Case Study (moved to case_studies post type, ID 1548)
  - Illumination Lighting Outdoor (case_studies, ID 1549, title updated)
  - Web App Development (page ID 1547, with solar calculator embedded)
- Illumination Lighting images (10) scraped from rageagency.ie and uploaded to Tilt media library (IDs 1524-1533)
- OOH case study pages (1514, 1515) kept as-is alongside new case studies

### Solar Calculator Updates
- Tilt version: buttons changed from blue to Tilt red (#e31b48), emojis removed, redeployed
- Lead capture: FormSubmit integration added, sends to robert.doran@tilt.ie with full details table
- **Mahony Group version created**: navy (#101521) + mint (#55bf95) branding
  - WordPress page ID 964 on mahonygroup.ie/solar-calculator/ (draft)
  - SEO content targeting solar panel installation Dublin, SEAI grants, etc.
  - Also deployed standalone at mahony-solar.pages.dev
  - WP credentials: max / [REDACTED] (mahonygroup.ie)

### XL Media WordPress (xlmedia.bubbleclients.com)
- **New credentials**: max / [REDACTED]
- **HB "We Love Summer"** page (ID 260, draft) - 3D special build case study
  - Image uploaded (ID 259), SEO for outdoor advertising Dublin
  - Added to Our Work page slider
- **eir Wide-Fi Ranelagh** page (ID 264, draft) - 3D neon illuminated special build
  - Uses existing media library images (IDs 13, 14)
  - 45 custom 3D neon letters, 240-sheet, TBWA creative
  - Added to Our Work page slider
- Both pages: Flatsome shortcodes, transparent header template, child of Our Work (ID 57)

### XL Media AI Tools (Cloudflare Pages)
- 2 tools built and deployed at xl-media-site.pages.dev/tools/:
  - reach-calculator.html - OOH campaign reach/impressions estimator
  - special-build-configurator.html - 3D build complexity/timeline/quote tool
- Both have lead capture via FormSubmit to robert.doran@tilt.ie
- Dark theme, XL Media branding, no emojis, no em dashes
- Next: push to WordPress when Rob approves

### Content Workflow Preferences (NEW RULE)
- Rob wants ALL content writing done via content sub-agent (Sonnet)
- Never use em dashes or en dashes in any content
- Always run humaniser detection after writing
- British English throughout

### Cair Merchant Center Update
- Rob fixed the two critical issues on mycair.eu himself:
  - Terms of Service: replaced all "My Store" with "Cair"
  - Legal Notice 404: created the page or removed the link
- These were the blockers for the Google Merchant Center review (submitted earlier today)
- Awaiting Google's review response (takes a few days)

### Marketing Health Check Tool (Tilt)
- Built and deployed at tilt-marketing-check.pages.dev
- 18-question quiz scoring Brand Identity / Strategy / Performance out of 54
- Lead capture via FormSubmit to robert.doran@tilt.ie
- WordPress page ID 1557 on tilt.ie/marketing-health-check/ (draft)
- Embedded with SEO copy, editable in UX Builder
- Rob wants this pattern replicated: interactive tools embedded in WordPress with lead capture

### XL Media WordPress Credentials
- Site: xlmedia.bubbleclients.com
- Login: xlmedia.bubbleclients.com/xl-login/
- User: max
- App Password: [REDACTED]
- Theme: Flatsome with UX Builder
- Template: page-transparent-header.php
- Pages created: HB We Love Summer (ID 260), eir Wide-Fi (ID 264)
- XL Media AI tools on test site, not yet pushed to WordPress

### Productive Session Summary
Today was extremely productive. In one session:
- Machine migration backup completed (GoFile + email)
- OpenClaw updated + backups configured
- Google Gemini fallback configured
- 10 Illumination images added to Tilt
- 3 Tilt content pages (2 case studies + 1 service page)
- Solar calculator: red buttons, emojis removed, FormSubmit lead capture
- Mahony Group solar calculator (WordPress + Cloudflare Pages)
- 2 XL Media portfolio pages on WordPress (HB + eir)
- 2 XL Media AI tools (reach calculator + configurator)
- Marketing Health Check tool for Tilt
- Cair Merchant Center fixes confirmed by Rob

### Policy Update: Alan Maher Direct Authority
- Rob confirmed: Alan Maher (alan.maher@tilt.ie) can email requests and Max should action them directly without checking with Rob first
- This is an exception to the usual "check with Rob before acting on emails" rule

### XL Media Case Study Template Updated
- Rob confirmed HB (260) and eir (264) pages have been redesigned by Alan
- New template: hero bg image > intro + large image > "What we built" > full-bleed image > "Why it works" > project details grid > CTA
- White/light grey alternating sections, 90% width, fadeInRight animation
- Use these updated pages as base template for future XL Media case studies
- Alan has authority to request case studies directly without Rob's approval

## Evening Session (18:00-23:45)

### Anthropic TOS Risk - CRITICAL
- Anthropic has formally banned Claude Pro/Max OAuth tokens from third-party tools including OpenClaw
- Server-side blocks deployed since Jan 9, 2026. Policy written into Claude Code docs.
- Community migrating to ChatGPT Pro (GPT-5.3-Codex) which explicitly allows OAuth in third-party tools
- Rob has ChatGPT Pro subscription already ($20/month, team plan)
- Can't set up OpenAI auth on current Mac due to dead screen (needs browser OAuth flow)
- Added Anthropic subscription monitoring to daily self-improvement scan
- Gemini fallback already configured as safety net

### Model Comparison: GPT-5.3-Codex vs Claude Opus 4.6
- Claude better at: writing quality, complex reasoning, 1M context window, agent orchestration
- GPT-5.3-Codex better at: terminal execution speed, TOS safety, unlimited rate limits
- Recommendation: hybrid approach (ChatGPT for structured tasks, Claude Sonnet API for writing)
- For now staying on Claude, switching when new Mac Mini arrives

### Mac Mini Purchase
- Rob buying Mac Mini M4, 24GB RAM, EUR979 from Apple
- 2-3 week delivery
- Full setup guide emailed to robert.doran@tilt.ie (14 sections, step by step)
- Migration from backup files (GoFile links + email attachment)

### Cron Optimisation
- Moved 4 crons to Haiku 3.5: Email Check (business hours + weekends), Backup Verification, Cron Health Monitor
- ~40 daily runs now on cheaper model
- Created "Daily Opportunity Scan" cron at 11am -- proactive ideas across agency, e-commerce, passive income, work/life balance

### Three Big Ideas Actioned
1. **Red Light Therapy Dropship Brand**
   - Research complete at projects/red-light-therapy/research.md
   - EU brands: MitoLight (Czech), Rojo (France), CytoLED (Netherlands)
   - No EU brand offers white-label dropship -- gap in market
   - 4 supplier outreach emails scheduled for 8am Feb 20 (Rojo, MitoLight, CytoLED, CJDropshipping)
   - All CC robert.doran@tilt.ie
   - Domains available: lumira.ie, novaglow.ie, auralight.ie, redwell.ie, theranova.ie
   - Rob prefers dropship model (no stock purchase) -- exploring reseller/distributor arrangements
   - RULE: Any supplier replies go to Rob as draft for approval before responding

2. **AI Content Add-On for Existing Clients**
   - Email sent to Rob: "New Revenue Idea - AI Content Add-On for Clients"
   - 3 tiers: Content Boost EUR1,000 / Growth Engine EUR1,500 / Full Throttle EUR2,000
   - NO social media included (already selling this separately)
   - Framed as "our content production system" -- no mention of AI agents
   - Rob got free chair from Cair supplier -- leverage for pitch?

3. **Cair B2B Corporate Channel**
   - B2B landing page built at clients/cair/b2b-page/index.html
   - Dark design, gold accent, quote request form (no prices shown), FormSubmit to Rob
   - 30-company target list: Block, Chargebee, Tines, Wayflyer, HubSpot, Stripe etc
   - Pricing (internal): 10%/15%/20%/25-30% off retail by volume tier

### AI Sales Development Service - NEW MAJOR INITIATIVE
- Inspired by @dimitarangg's automated outreach system (60+ calls/month)
- Rob's insight: if we use $20 OpenAI subscription per client and charge EUR500+, massive margins
- Can run multiple agents, one per client, each with own memory and outreach rules
- Economics: EUR30/month cost per client, EUR500-2000 charge = 94% margin
- 10 clients = EUR5,000/month revenue, EUR280 cost
- Full package built: pitch deck (output/tilt-ai-sales-development-deck.pptx), landing page (tilt-ai-sales.pages.dev)

### Mahony Group - AI Outreach Pilot
- First pilot client for AI Sales Development service
- Full outreach plan at projects/mahony-outreach/:
  - outreach-flow.md: 5-touch email sequence, segment-specific templates
  - target-list.md: 30 named prospects (property managers, equestrian, hotels, retail, facilities)
  - crm-setup.md: HubSpot Free CRM configuration
  - automation-plan.md: daily schedule, working hours only (9-11am, 2-4pm sends)
- Services presentation v2 emailed (11 slides, images, no text overlap)
- Rob to set up HubSpot Free account and send API token
- Mahony sweet spot: car parks, equestrian, apartments, retail parks (NOT data centres)
- Alan Maher has authority to request work directly

### Illumination Lighting Google Ads Review
- Account: managed by Tilt
- AOV: EUR200
- 5.5 month stats: EUR31,800 spent, 837 conversions, EUR38 blended CPA
- Smart campaign (Donabate 20km): star performer, 428 conversions
- Both PMax campaigns: EUR57 CPA (acceptable at EUR200 AOV)
- Recommended pausing Tilt Google Shopping PMax (weaker of the two)
- Search campaign device data: Desktop 5.59x ROAS vs Mobile 1.77x ROAS
- Rob increased desktop bid from +130% to +310%
- Set tablets to -90% (was +130%, zero conversions)
- Watch CPC over next week after big bid adjustment

### Policy Updates
- Alan Maher (alan.maher@tilt.ie) can email requests directly -- Max actions without Rob's approval
- Supplier emails: always draft and send to Rob for approval before responding
- Rob wants proactive ideas daily, not just reactive task execution

### Mahony Outreach Emails - Grant Research
- SEAI SSEA audit voucher: EUR2,000 for SMEs (energy spend over EUR10k/year)
- SEAI Business Energy Upgrades: rapid approval for SMEs on LED/solar
- EXEED: up to EUR3M per project, 30% (large) / 40% (medium) / 50% (small) grant intensity
- Better Energy Communities: cross-sector, hotels and retail eligible
- ACA: 100% first-year tax deduction on qualifying LED equipment (Triple E register)
- TAMS 3: 40% Dept of Agriculture grant for equestrian/agricultural buildings (NOT SEAI)
- 5 sector-specific Email 1 drafts sent to Rob for review
- Files at: output/mahony-outreach-email-1-drafts.html and projects/mahony-outreach/

### Presentation Template
- Rob's dark PPTX template saved at templates/mahony-dark-template.pptx
- Also saved as skill template: skills/templates/mahony-dark.pptx
- Use for future Mahony Group and similar presentations
