
## Client Proposals & KPIs
- **Always under-promise and over-deliver** -- conservative targets, then smash them
- KPIs should be achievable, not aspirational. Better to exceed expectations than fall short.
- Added Feb 24, 2026

## Supabase Instructions Format (added Feb 28)
- Always send link and code as SEPARATE messages so Rob can copy easily
- Don't combine them in one message
