# Content Workflow Rules

Updated: 2026-03-04

## SEO Content (blog posts, landing pages, programmatic pages)
- **Single agent, dual brief**: Content brief + SEO requirements given together upfront
- Agent writes SEO-optimised content in one pass -- no separate review step
- SEO checklist (keywords, meta, headings, internal links, schema) baked into the prompt
- Still run through humaniser before publishing

## Social Media Content (posts, captions, ad copy)
- **Research-first approach**: Agent reviews current top-performing hooks, formats, and trends on the relevant platform BEFORE writing
- No SEO review needed
- Focus: what's getting engagement right now, then apply those patterns to our content
- Platform-specific formatting (no markdown tables on Discord/WhatsApp, etc.)

## General Rules
- All client-facing content goes through humaniser (detect.py then transform.py if needed)
- British English, no emojis, no em dashes
- Content agent always uses Sonnet (not Opus)
