# Tilt Newsletter ("The Buzz")

## Schedule
- Weekly, Mondays 8am (cron job)

## Format
- Two emails: (1) Mailchimp-ready newsletter with teasers + blog links, (2) Full articles for tilt.ie

## Structure
- 4 articles total
- Article 1 (Lead): Platform feature news giving value to clients/prospects
- Articles 2-4: Web dev, e-commerce, Shopify, social media, trends, design, tips

## Tone & Style
- Expert but accessible - show we know our stuff without giving away the full playbook
- Ireland focus: note whether features are live in Ireland or on waitlist
- Multiple images per long article, at least 1 per short article, with source credits
- Links to tilt.ie/blog/[slug] for SEO value and tracking
- Run through humanise-ai-text skill, target "low" AI detection score
- Soft CTA to hello@tilt.ie

## Sources
- Meta Newsroom, TikTok Newsroom, Shopify Blog, Social Media Today, Hootsuite, tech sites

## Send to
- robert.doran@tilt.ie

## Mailchimp
- Marketing Network Group account
- Template reference: https://us20.campaign-archive.com/?e=__test_email__&u=c82febda2b90f837b3947d912&id=4d93d2af5d
- Branding: Marketing Network Group (green/teal header, teal "Read More" buttons)
- Sections: Lead article + 2nd article + Client Spotlight + "The Buzz" internal section
- Awaiting Author access from Alan Maher

## Status
- v2 sent to Rob late Feb 3 (custom HTML design)
- v3 sent Feb 4 -- rebuilt using MNG Mailchimp template (blue #000f9e, green #09e49b)
- v3 file: newsletter/v3/tilt-newsletter-feb2026-v3.html
- Awaiting Rob's feedback on v3
