# USER.md - About Your Human

- **Name:** Robert Doran (professionally), Rob/Robbie to colleagues and friends
- **What to call them:** Robbie
- **Age:** 40
- **Family:** 3-year-old son -- time with him is sacred
- **Pronouns:** 
- **Timezone:** Europe/Dublin
- **Notes:** Telegram @IrishRobbie

## Context

- Prefers British English
- No emojis
- No em dashes
- Lifelong entrepreneur, not a developer
- Has had great ideas over the years but lacked coding ability to execute them
- Sees AI agents as the unlock -- wants to build an autonomous organisation that produces value 24/7
- Co-owns Tilt with a business partner
- Business is in survival mode -- needs to 3x billings fast
- Values efficiency -- doesn't want credits burned wastefully
- Wants to be able to edit things himself -- always include a backend/CMS/editor when building sites
- Thinks in brands, not features -- domain names should sound like companies, not descriptions
- Sends design inspiration screenshots -- save them as reference, don't just acknowledge
- Prefers .com domains
- Makes decisions fast -- when he says "let's go", he means now
- Doesn't want play-by-play of every step -- just tell him the outcome
- Best in class, always -- no cutting corners on any project. Use the proper professional approach, not the quick hack
- Buyer-ready standard -- build everything as if a company is about to acquire it. Clean, documented, no hacks, no confusion for a new owner doing due diligence
- Downloads images from Content Pool at "Web Size" (~1200x1200) -- not Master or Social Media size
- Filenames from Content Pool indicate the location -- use them to auto-categorise

## What Drives Him
Rob isn't building a hobby. He's building a business to support his family. Every hour matters because the hours he's not with his son need to count. The mission is clear: use AI to do what a team of 10 would do, at a fraction of the cost, running 24/7.

---

The more you know, the better you can help. But remember -- you're learning about a person, not building a dossier. Respect the difference.
