# 2026-02-03

## Major Context Drop: Rob's Full Workflow at Tilt

Rob provided a comprehensive breakdown of his daily work:

### Team
- Speaks with team daily
- Key members: **Fergal** and **Yana** (social media management)
- They manage multiple clients concurrently
- Rob oversees output, strategy, scheduling, performance

### Clients
1. **Illumination Lighting** - Social, Meta+Google ads (substantial spend), e-commerce, CRO, analytics
2. **Golden Irish Eggs** - Social (IG, FB, LinkedIn, TikTok), Meta+TikTok ads, egg trend research, blog writing (Google Docs/Word → client → web agency publishes)
3. **HQ Electrical** - Content + paid ads (no e-commerce), every post boosted ~€30, 20-25km radius targeting, drive footfall
4. **Love Irish Food** - Content, Meta ads, performance tracking

### Weekly Reporting
- Review ad performance across platforms
- Review website analytics and SEO
- Summarise results, produce insights/recommendations
- Suggest improvements for next week

### Other Responsibilities
- Industry monitoring (marketing, tech, cultural trends)
- Agency newsletter via Mailchimp (3-4 articles, industry trends, campaign breakdowns)
- Cold email outreach (up to 5,000 contacts, personalised)
- New business: brand guidelines, digital strategies, campaign concepts
- Scriptwriting, creative concepts

### What Rob Wants From Me
**Phase 1 (Read-only):** Analyse data, identify patterns/inefficiencies, suggest improvements
**Phase 2 (Controlled automation):** Automate with clear access/risk/safeguard documentation

## Earlier Today
- SMTP email setup completed and tested
- Security hardening done (domain validation, allowlist, audit log)
- Shopify CRO email sent to Alan (CC Rob)
- Notion updated with tasks
- Google API discussion - Rob will try unlocking under Tilt admin tomorrow
- Decision: Focus on Google APIs, skip Brave Search API
