# Tilt Business Intelligence

## Mission Statement
Build an autonomous organisation of AI agents that does work for Rob and produces value 24/7.

## About Rob (Updated Feb 19, 2026)
- 40 years old, lives in Dublin
- 3-year-old son -- time is precious, every hour counts
- Lifelong entrepreneur, passionate about building things
- Not a developer -- has had great ideas over the years but lacked coding ability to execute
- Sees AI agents as the unlock to finally build at scale
- Co-owns Tilt with a business partner

## Tilt Financial Reality
**Business is struggling. Need to 3x billings ASAP to keep the doors open.**

### Current Retained Clients (Monthly Recurring)
| Client | Service | Monthly Fee |
|--------|---------|------------|
| Love Irish Food | Social media management | EUR3,600 |
| Burns Pet Food | Social media management | EUR3,000 |
| HQ Electrical | Social media management | EUR2,500 |
| Illumination Lighting | Social + Google Ads | EUR2,500 |
| Golden Irish Eggs | Social media management | EUR2,200 |
| Eircode | Social content creation (they post) | EUR1,500 |
| **Total retained** | | **EUR15,300/month** |

### Other Revenue
- One-off website builds (variable)
- Small retailer website maintenance (low value)

### Key Assets
- Talented designer (strong at design work)
- New outdoor/OOH campaign capability -- big opportunity, need portfolio/proof
- Marketing Network Group (Tilt Digital, BBPR, Rage Creative, Marketing Network) -- broader group for larger pitches

### Target
- 3x billings = ~EUR46,000/month retained
- Gap to close: ~EUR30,000/month in new business
- Timeline: ASAP -- survival mode

## Strategic Priorities
1. Win new retained clients (not one-off projects)
2. Leverage outdoor/OOH as differentiator
3. Use AI agents to produce value 24/7 at minimal cost
4. Focus on sectors where MNG has strongest case studies: food, motor, retail, logistics

## Operating Principle
- Use Opus for strategy and Rob conversations only
- Use Sonnet for all execution and background work
- Run prospecting, content, and outreach autonomously in background
- Minimise credit burn -- be efficient, not wasteful
