# Marketing Network Tender Knowledge Base

Company: Marketing Network Limited (MN Group / MNG)
Bidding entity for Irish public sector tenders.
This file contains all extracted knowledge from previous tenders uploaded to Zavi.

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## KNOWLEDGE BASE SECTIONS


### CAPABILITY OVERVIEW

#### Integrated Campaign Services
Source: DPS Creative Campaign Services (WON)
We provide end-to-end integrated campaign services spanning strategic planning, creative development, and multi-channel execution. Our capabilities include TV, Radio, Outdoor, Print, Events, Social Media content curation, PR, digital advertising, and animation. We specialize in behavior change campaigns, accessibility-focused delivery applying universal design principles, and bilingual content production in Irish and English to meet Official Languages Act requirements.

#### Irish Language and Accessibility Compliance
Source: DPS Creative Campaign - DOA (PENDING)
Expertise in culturally appropriate and legally compliant Irish language content creation, specifically adhering to Official Languages Act requirements. Comprehensive understanding of EU Accessibility Act compliance for digital environments. Specialist capability in bilingual scripting and ensuring cultural/contextual relevance across all communications.

#### Government and Public Sector Expertise
Source: Creative and Digital Campaign - Solas (WON)
Extensive experience working with government departments and public sector organizations including Department of Environment, Climate and Communications. Understanding of public sector requirements including Universal Design principles, stakeholder management across multiple government levels, and compliance with public sector messaging standards. Proven ability to transform negative public perception into positive engagement through strategic communications.

#### Consumer Communications Services Capability
Source: ComReg Brand Strategy (LOST)
The company provides specialist consultancy services for consumer communications, including development of graphic design assets, web and social media content design, print materials, and comprehensive media campaigns. Services encompass design templates for digital portals, stakeholder engagement campaigns utilizing all aspects of communications including social media, and the ability to deliver clear, concise, accurate, coherent and consistent communications across diverse stakeholder groups.

#### Digital Strategy and Analytics
Source: DPS Creative Campaign - DOA (PENDING)
Comprehensive digital strategy capabilities including multi-platform engagement, audience segmentation, analytics, optimisation and evaluation. Expertise in ensuring digital deliverables meet accessibility and format specifications while being optimised for high performance across social platforms. Advanced KPI tracking and post-campaign analysis reporting capabilities.

#### Multi-Channel Creative Production
Source: DPS Creative Campaign - DOA (PENDING)
Full-service creative production capabilities across all media types including radio, print, VOD, digital display, and social media. Specialist production oversight for broadcast content, ensuring outputs are broadcast-ready, accurately timed and compliant with broadcasting standards. Expertise in post-production, animation workflows, and asset adaptation for different channels while maintaining creative consistency.

#### Government and Public Sector Expertise
Source: DPS Creative Campaign - DOA (PENDING)
Extensive experience delivering campaigns for government bodies and public sector organisations. Deep understanding of government procurement processes, value for money requirements, regulatory compliance, and public sector communication standards. Proven track record in managing multi-channel campaigns in regulated environments with focus on behavioural change initiatives.

#### Behavioural Change Campaign Expertise
Source: DPS Creative Campaign - DOA (PENDING)
Specialist expertise in developing and executing public behavioural change campaigns. Significant depth in understanding consumer audiences and driving behavioural change through strategic communications. Proven ability to create campaigns that motivate specific actions and drive measurable behaviour modification across diverse target audiences.

#### Brand Strategy and Visual Identity Services
Source: ComReg Brand Strategy (LOST)
Comprehensive brand development services including strategic approach to brand development, graphic device creation to strengthen identity and create striking communications, brand guidelines and visual identity documentation, template suite development for client and agency use, and rollout planning to communicate new brand approaches to staff.


### CASE STUDY

#### Single Use Plastics Awareness Campaign
Source: DPS Creative Campaign Services (WON)
Educational campaign for Dublin City Council/EMRWMPO to raise awareness about single use plastics regulations. Developed 50 pieces of creative collateral in both Irish and English within 3 weeks. Used traffic sign iconography to create clear, direct messaging. Campaign operated across press, radio, outdoor, digital and social channels. Results showed 83% of adults making conscious effort to avoid single use plastics and 25% increase in business awareness of regulations.

#### Eircode National Marketing Campaign
Source: DPS Creative Campaign Services (WON)
Creation and implementation of national marketing plan for Eircode from pre-launch to current day (2015-ongoing). Services included strategic planning, creative development, TV, Radio, Outdoor, Print, Events, Social Media content curation, and PR. The campaign delivered behavior change outcomes with 98% brand awareness and 95% of householders knowing their Eircode off by heart. Annual contract value of €180,000. Campaign demonstrated compliance with Official Languages Acts and universal design principles.

#### MyWaste - Single Use Plastics Campaign
Source: Creative and Digital Campaign - Solas (WON)
Rapid-turnaround campaign development for Eastern-Midlands Regional Waste Office targeting both consumers and retailers about single-use plastic regulations. Delivered 50+ creative assets in 3 weeks across multiple languages (Irish and English). Used traffic sign iconography to create clear, direct messaging achieving 2.1M+ impressions (25% above target) and 430,000 digital audio impressions with 95% listen-through rate. Campaign addressed regulatory compliance and environmental awareness through integrated approach including press, digital advertising, and radio.

#### Repak - Team Green Recycling Campaign
Source: Creative and Digital Campaign - Solas (WON)
Multi-year integrated campaign for Ireland's leading packaging recycling organization, developing both B2B and B2C messaging around recycling behavior change. Created 'Team Green' ambassador program featuring sports personalities and influencers to drive consumer engagement and industry participation. Delivered comprehensive campaign including TV, radio, digital, outdoor, schools education program, and member engagement initiatives. Achieved 22% increase in recycled plastic packaging (17,472 tonnes), reduced contamination, and built database of 20,000+ engaged consumers.

#### Circol ELT Farm Tyre Bring Days Campaign
Source: DPS Creative Campaign Services (WON)
Fast-turnaround campaign for Ireland's tyre compliance scheme to promote Farm Tyre Bring Days. Delivered complete suite of communications assets including logo, poster, TV ad, radio ad, press ads, social media animation and digital ads within 5 days. Campaign targeted farmers to clear old tyres in advance of scheme expansion.

#### ComReg Product Safety Campaign
Source: DPS Creative Campaign Services (WON)
Developed creative assets for ComReg's Product Safety Unit including website templates, digital media campaigns, educational videos and animations. Focused on educating Economic Operators about statutory obligations and End Users about risks of non-compliant products. Campaigns targeted key purchase occasions like Back to School and Black Friday. Delivered 130,000 reach for Repeaters campaign with 3.2% click-through rate and 40% year-on-year increase in website visits.

#### Eircode - National Address System Campaign
Source: Creative and Digital Campaign - Solas (WON)
Long-term creative services partnership with Capita plc for Eircode, managing nationwide campaigns from 2014 to present. Transformed public perception from initial negative reception to widespread acceptance, achieving 95% consumer awareness and 80%+ usage across target groups. Campaign targeted multiple personas including carers, tradespeople, and mass market through integrated multi-channel approach including TV, radio, digital, social media, and outdoor advertising. Delivered comprehensive annual campaign planning with research-driven persona identification, creative brief development, and measurement reporting.


### COMPANY HISTORY

#### Marketing Network Company Details
Source: ComReg Brand Strategy (LOST)
Marketing Network is an Irish company with registration number 111462 and registered office at Argyle Square, Morehampton Road, Dublin 4. The company has been operating under a Multi Supplier Framework Agreement for the Provision of Consumer Communications Services since January 15, 2019.

#### Company Registration and History
Source: Creative and Digital Campaign - Solas (WON)
Marketing Network Limited, established in December 1985, is an Irish limited company with over 35 years of experience in creative and digital marketing services. The company operates from Dublin 4 and has demonstrated consistent growth and stability in the Irish market.

#### Marketing Network Limited Company Profile
Source: DPS Creative Campaign Services (WON)
Marketing Network Limited is an established marketing agency based in Dublin, specializing in creative campaign services for both public and private sector clients. The company has been operational since before 2015 and maintains offices at Marketing Network House, Argyle Square, Donnybrook, Dublin 4.


### FAST TURNAROUND CAPABILITY

#### Rapid Response Creative Services
Source: DPS Creative Campaign Services (WON)
We maintain capacity for fast-turnaround creative development with proven ability to deliver complete campaign assets within 5 days. This includes design, development, copywriting and production of creative concepts, content and advertising materials for use across all channels and platforms. Our rapid response capability is supported by streamlined internal processes and quality assurance systems.


### FINANCIAL

#### Annual Turnover Performance
Source: Creative and Digital Campaign - Solas (WON)
Company demonstrates strong financial performance with annual turnover figures showing resilience and growth capacity. Financial performance meets requirements for substantial creative and digital campaign contracts.

#### Project Pricing Structure
Source: ComReg Brand Strategy (LOST)
The company operates on a fixed price lump sum fee structure with project values up to €60,000. Daily rates range from €500 to €800 depending on personnel grade, calculated on 7.5 hours per day. Payment is made by electronic funds transfer with detailed breakdown of time and work available upon request.

#### Financial Standing Requirements
Source: DPS Creative Campaign Services (WON)
The company maintains annual turnover exceeding €600,000 (excl. VAT) over the last three financial reporting years, demonstrating financial stability and capacity to undertake significant public sector contracts.


### INSURANCE

#### Professional Insurance Coverage
Source: ComReg Brand Strategy (LOST)
The company maintains comprehensive professional insurance coverage including public liability insurance with minimum cover of €1,000,000 per claim, employer's liability insurance with minimum cover of €1,000,000 per claim, and professional indemnity insurance with minimum cover of €100,000 per claim (maintained for at least 7 years post-contract completion).

#### Required Insurance Coverage
Source: ComReg Brand Strategy (LOST)
The service provider must maintain comprehensive insurance coverage including: public liability insurance with minimum cover of €6,500,000 for each and every claim; employer's liability insurance with minimum cover of €12,700,000 for each and every claim; and professional indemnity insurance with minimum cover equal to the contract value for each and every claim. Professional indemnity insurance must be kept in place for at least seven years from the expiration or termination of the contract.

#### Professional Insurance Coverage
Source: Creative and Digital Campaign - Solas (WON)
Comprehensive insurance coverage maintained including Professional Liability, Public Liability, and Employers Liability insurance at levels suitable for major creative and digital campaign contracts. All coverage levels meet or exceed standard industry requirements.


### METHODOLOGY

#### Quality Assurance Framework
Source: DPS Creative Campaign Services (WON)
We maintain comprehensive quality assurance processes including systematic review of all content to ensure alignment with campaign briefs. Our framework includes timely updates, feedback collection, and confirmation of client satisfaction at key project milestones. All content undergoes systematic review before delivery to ensure quality and compliance standards are met.

#### Campaign Development and Delivery Approach
Source: Creative Campaign Services - DETE (LOST)
Our approach to campaign development combines strategic oversight, creative development, and operational execution through a multidisciplinary team structure. The methodology includes: strategic planning workshops, research and insight gathering, creative concept development that transforms strategic insights into engaging public messages, digital strategy integration across multiple platforms, and performance measurement through analytics and reporting dashboards. We ensure compliance with Government branding standards and Official Languages Act requirements. The process includes regular client reviews, clear approval processes, and scalable resource allocation to meet peak campaign demands.

#### Project Management and Quality Assurance
Source: Creative Campaign Services - DETE (LOST)
Our project management methodology ensures disciplined delivery through weekly progress reports, clearly defined timelines with agency and client responsibilities for every action point, and regular internal production and performance reviews to maintain quality and responsiveness. We provide single point of contact accountability while maintaining direct communication channels at all project stages. The approach includes risk management, project governance, budget management, and workflow coordination across all workstreams including creative, digital, production and reporting.

#### Rapid Creative Development Capability
Source: Creative and Digital Campaign - Solas (WON)
Proven ability to deliver comprehensive creative campaigns under tight deadlines. Process enables delivery of 50+ creative assets across multiple languages and formats within 3-week timeframes. Methodology includes parallel development streams for different asset types while maintaining brand consistency and message coherence across all materials. Quality control processes ensure all assets meet regulatory requirements and client specifications.

#### Multi-Channel Integration Approach
Source: Creative and Digital Campaign - Solas (WON)
Comprehensive multi-channel campaign execution across traditional and digital platforms. Integration includes television advertising, radio (national and commercial), digital advertising (Facebook, Instagram, X, YouTube, LinkedIn), outdoor advertising (6-sheets, 48-sheets, digital screens), print materials, point-of-sale materials, and social media content creation. Approach includes both organic and paid social media strategies, influencer partnerships, and strategic media partnerships for maximum reach and engagement.

#### Campaign Planning and Development Process
Source: DPS Creative Campaign Services (WON)
Our campaign development follows a structured approach beginning with annual planning in summer months for year-end sign-off. Each campaign includes a comprehensive campaign plan with specific strategies, goals, KPIs and budget allocation. We conduct systematic research and insight gathering to develop evidence-based creative concepts and recommendations. Following each initiative, we produce detailed measurement reports showing effectiveness and recommendations for future activity. Our process includes target persona development for each audience segment.

#### Campaign Planning and Development Process
Source: Creative and Digital Campaign - Solas (WON)
Systematic approach to campaign development beginning with annual planning cycles and research-driven persona identification. Each initiative follows structured creative brief development process where insights from research drive campaign objectives. Creative team develops content that identifies problems and positions client solutions effectively. All campaigns include comprehensive planning with specific strategies, goals, KPIs, and budget allocation, followed by measurement reporting showing effectiveness and recommendations for future activity.

#### Campaign Governance and Project Management Approach
Source: DPS Creative Campaign - DOA (PENDING)
Clearly defined governance structure with strategic, creative and broadcast roles working collaboratively to manage delivery, compliance and quality risk. Approach ensures activity remains aligned with agreed strategy, is delivered to professional broadcast-ready standard and meets all regulatory and public-sector requirements within agreed timelines. Includes robust project oversight, timeline coordination, budget management, and quality control processes.

#### Strategic Planning and Measurement Framework
Source: DPS Creative Campaign - DOA (PENDING)
Comprehensive approach to gathering and applying deep audience insights to inform core strategy while ensuring alignment with policy objectives. Includes methodology for campaign pre-testing, performance measurement and post-campaign analysis. Robust framework in place to track KPIs and report on campaign effectiveness with cross-functional coordination to ensure unified and compliant activity.


### PAYMENT STRUCTURE

#### Staged Payment Framework for Brand Development Projects
Source: ComReg Brand Strategy (LOST)
Payment structure for brand development services follows a five-stage approach: Strategic approach to brand development (20%), Graphic device to strengthen identity and create communications (20%), Brand Guidelines/Visual Identity document or tool (20%), Suite of templates for client and agency use (20%), and Rollout plan to communicate new brand approach (20%). Payments are made on completion of each phase to client satisfaction.


### POLICY

#### Conflict of Interest and Bias Management
Source: ComReg Brand Strategy (LOST)
The service provider warrants that it has no actual or potential conflict of interest or bias in respect of any aspect of the services. The provider must put in place measures, procedures and protocols to address any identified conflicts. During the contract term, the provider must inform the client immediately of any previously undisclosed actual or potential conflict of interest or bias that arises.


### TEAM MEMBER

#### Conor O'Neill - Account Manager
Source: DPS Creative Campaign - DOA (PENDING)
Account Manager with experience managing national campaigns for major clients. Experienced in multi-stakeholder communications, project governance, timelines, budget management, and quality control. Manages day-to-day campaign operations, serves as central communication hub, coordinates timelines and deliverables, oversees project forecasting and change control processes.

#### Padraig Smith - Account Manager
Source: Creative Campaign Services - DETE (LOST)
Account Manager with over 30 years of experience in client service for private sector, Not for Profit, public and semi-state bodies. Has managed multi-channel campaigns with complex stakeholder requirements. Responsible for day-to-day client relationship management, ensuring clear communication, timely delivery, and consistent quality across all outputs. Coordinates project timelines, internal workflow, budget management, and performance tracking. Facilitates project reviews and oversees client approval processes for all creative and production materials.

#### Kieran Killeen - Account Director
Source: Creative Campaign Services - DETE (LOST)
Account Director with over 35 years of experience in marketing communications, public-sector campaigns, and leadership of multidisciplinary agency teams. Has directed national programmes requiring clear public information, behavioural messaging and support for regulatory change. Brings deep experience in managing complex Government accounts, ensuring strong governance, stakeholder alignment and high-quality delivery. Specializes in senior leadership of large-scale public information campaigns, compliance-focused communications, stakeholder engagement with Government departments and semi-state bodies, behavioural change messaging, oversight of creative/digital/production workstreams, risk management and project governance, and adherence to Government communications standards.

#### Valda Boardman - Planner & PR Lead
Source: ComReg Brand Strategy (LOST)
Valda Boardman serves as Planner & PR Lead, classified as Grade 1 personnel with a daily rate of €800 (based on 7.5 hours per day).

#### Robert Doran - Digital Strategist
Source: Creative Campaign Services - DETE (LOST)
Digital Strategist with over 15 years of experience managing multi-platform public campaigns. Leads digital strategy and oversees integration of creative content across digital, social, and online display channels. Delivers measurable digital performance outcomes through data-led audience segmentation, channel selection and performance evaluation. Ensures campaign content is optimised for each platform and implements metrics, analytics, and reporting dashboards to measure reach, engagement, and conversion.

#### Paul Lucaci - Digital Designer and 3D Artist
Source: Creative Campaign Services - DETE (LOST)
Digital Designer and 3D Artist with over ten years of experience in design and animation for national campaigns. Brings advanced capabilities in digital storytelling, motion graphics, and 3D visualisation. Transforms creative concepts into visually engaging, accessible, and platform-optimised materials. Works closely with Creative Directors and Digital Strategists to design and animate digital assets that perform effectively across social, web and display environments. Technical fluency ensures campaign materials maintain consistency, clarity and audience appeal.

#### Graham Stewart - Senior Copywriter
Source: Creative Campaign Services - DETE (LOST)
Senior Copywriter specializing in writing for public information campaigns. Responsible for crafting clear, audience-appropriate messaging and copy for all campaign assets. Expertise lies in creating tone-of-voice strategies that build understanding, trust, and engagement. Ensures consistency across all written materials, from press and radio scripts to digital and social assets, maintaining compliance with Government branding and Official Languages Act requirements.

#### Elsie Arayes - Creative Director
Source: Creative Campaign Services - DETE (LOST)
Creative Director with background in advertising and design, specializing in transforming strategic insights into engaging creative concepts and clear public messages. Has directed campaigns requiring nuanced approaches to communicating regulatory or behavioural messages to broad audiences. Focuses on generating ideas that clearly highlight policy information, ensuring campaigns are accessible, inclusive, and impactful across all channels. Collaborates with copywriters, digital strategists, and account teams to maintain creative consistency from concept to delivery.


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## TENDER DOCUMENTS SUMMARY


### Contract_notice_UCD.pdf
Tender: UCD Strategic Creative Marketing (ACTIVE)
Length: 6,947 chars
Ireland: Advertising and marketing services
Strategic, Creative and Production Marketing Campaign Services to UCD
Contract or concession notice – standard regime

1 Buyer

1.1 Buyer
Official name: University College Dublin ( UCD )
Legal type of the buyer: Body governed by public law
Activity of the contracting authority: Education

2 Procedure

2.1 Procedure
Title: Strategic, Creative and Production Marketing Campaign Services to UCD
Description: University College Dublin (UCD), wishes to appoint a competent service provider to provide Strategic, Creative and Production Marketing Campaign Services to UCD. Full details available in the attached documents. Available to download free of charge on www.etenders.gov.ie
Procedure identifier: f521118a-9792-4f2d-9ae2-a6050798e6ae
Type of procedure: Open
The procedure is accelerated: no

2.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341200 Advertising management services
Additional classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79342200 Promotional services
Additional classification (cpv): 79413000 Marketing management consultancy services

2.1.2 Place of performance
Country subdivision (NUTS): Dublin (IE061)
Country: Ireland

2.1.3 Value
Estimated value excluding VAT: 800 000 Euro
Maximum value of the framework agreement: 800 000 Euro

2.1.4 General information
Legal basis:
Directive 2014/24/EU

2.1.6 Grounds for exclusion
Sources of grounds for exclusion: Procurement Document

5 Lot

https://ted.europa.eu/TED Page 1/4

5.1 Lot technical ID: LOT-0001
Title: Strategic, Creative and Production Marketing Campaign Services to UCD
Description: University College Dublin (UCD), wishes to appoint a competent service provider to provide Strategic, Creative and Production Marketing Campaign Services to UCD. Full details available in the attached documents. Available to download free of charge on www.etenders.gov.ie
Internal identifier: 0

5.1.1 Purpose
Main nature of the contract: Services
Main classification (cpv): 79340000 Advertising and marketing services
Additional classification (cpv): 79341200 Advertising management services
Additional classification (cpv): 79341000 Advertising services
Additional classification (cpv): 79341100 Advertising consultancy services
Additional classification (cpv): 79342000 Marketing services
Additional classification (cpv): 79342200 Promotional services
Additional classification (cpv): 79413000 Marketing management consultancy services

5.1.2 Place of performance
Country subdivision (NUTS): Dublin (IE061)
Country: Ireland
Additional information:

5.1.3 Estimated duration
Duration: 48 Month

5.1.5 Value
Estimated value excluding VAT: 800 000 Euro

5.1.6 General information
Reserved participation: Par
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### UCD_Tender_Document.pdf
Tender: UCD Strategic Creative Marketing (ACTIVE)
Length: 1,278 chars
List of Contract Documents

#Addenda ID N/A Status Final
Title ITT
File Associated :<1_ITT for Marketing Services 04.03. 2026 FINAL.docx >

#Addenda ID N/A Status Final
Title Appendix 2 Pricing
File Associated :<2_Appendix 2 - UCD Creative_Price_Document 04.03.2026 final.xlsx >

#Addenda ID N/A Status Final
Title Tender Structure XML - Cycle 1
File Associated :<3_c4t_7652478_1.xml >

List of Notices

#Addenda ID 1 Status Published
Title Contract notice - general directive, standard regime
File Associated :<7652478_Contract notice - general directive, standard regime.pdf >

List of Contract Documents

| #Addenda ID | N/A | Status | Final |
| Title | ITT | | |
| File Associated :<1_ITT for Marketing Services 04.03. 2026 FINAL.docx > | | | |

| #Addenda ID | N/A | Status | Final |
| Title | Appendix 2 Pricing | | |
| File Associated :<2_Appendix 2 - UCD Creative_Price_Document 04.03.2026 final.xlsx > | | | |

| #Addenda ID | N/A | Status | Final |
| Title | Tender Structure XML - Cycle 1 | | |
| File Associated :<3_c4t_7652478_1.xml > | | | |

List of Notices

| #Addenda ID | 1 | Status | Published |
| Title | Contract notice - general directive, standard regime | | |
| File Associated :<7652478_Contract notice - general directive, standard regime.pdf > | | | |


### Appendix_2_UCD_Creative_Price_Document.xlsx
Tender: UCD Strategic Creative Marketing (ACTIVE)
Length: 4,825 chars
APPENDIX 2 - Pricing Schedule - UCD Strategic, Creative and Production Campaign
Instructions to Tenderers - Agency Pricing Schedule
1	This Pricing Schedule must be completed in full and returned with tender submissions. All fields requiring a response must be duly completed. 
2	All pricing information must be submitted in Euro (€), exclusive of VAT.
3	A 
4	Notional Ultimate Cost for Evaluation Purposes 
5	will be calculated by reference to the number of hours and hourly rates proposed to deliver the Sample Campaign Brief contained in Appendix 1 of the Invitation to Tender document. Under this framework agreement, the pricing for future campaigns will be agreed by reference to the notional ultimate cost proposed in this Pricing Schedule; in this regard, whereas minor adjustments will be permitted to reflect the specific nature of any future campaigns, the successful tenderer's submitted pricing proposal will be used to set the broad parameters of any future campaign costs. 
7	Prices for ad-hoc support and advice under the framework agreement will be as per the hourly rates proposed in this Pricing Schedule. Invoices for ad-hoc support and advice shall be submitted monthly in arrears and shall clearly itemise all work performed, the name and role of the individual who has performed the work and the applicable hourly rate.
8	Hourly rates shall be common to work performed at the tenderer's premises or the premises of the Contracting Authority. Moreover, hourly rates shall include for all travel, subsistence and administrative costs and charges of every description. 
9	The purpose of this Pricing Schedule is to facilitate the evaluation of financial proposals on a like-for-like basis. Any amendment to the structure or format of the agency pricing schedule is prohibited.  Any action, insertion or omission that frustrates the evaluation of financial proposals on a like-for-like basis may, depending upon its materiality, result in the elimination of the tender submission in question as inadmissible. Please use tab 3 (Additional Categories) to list any proposed additional categories of staff to those listed in tab 2.

In completing the agency Pricing Schedule, tenderers are advised to bear in mind the provisions of Award Criterion B - Quantity and Balance of Resources Offered. An appropriate overall quantity of hours must be proposed to meet the requirements of the Sample Campaign Brief contained in Appendix 1 of this Invitation to Tender document, while a suitable breakdown of resources (in terms of skillset and seniority) must also be apparent. 
The balance of resources apparent from completed versions of this Pricing Schedule (i.e., the division of work between different skillsets and between different levels of seniority) must be continuously delivered by the successful tenderer for the duration of this framework agreement. For all future campaigns required under this framework agreement, the Contracting Authority shall expect the same level of involv
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### ITT_for_Marketing_Services_04.03.2026_FINAL.docx
Tender: UCD Strategic Creative Marketing (ACTIVE)
Length: 154,717 chars
2103754107950 INVITATION TO TENDER DOCUMENT UNIVERSITY COLLEGE DUBLIN OPEN PROCEDURE A SINGLE PARTY FRAMEWORK AGREEMENT FOR THE PROVISION OF STRATEGIC, CREATIVE AND PRODUCTION CAMPAIGN SERVICES FOR MULTI CHANNEL MARKETING CAMPAIGNS MAXIMUM POTENTIAL DURATION OF AGREEMENT: FOUR YEARS UCD REF UCDOPP5581 Issue Date 4th March, 2026 Closing Date and Time for Receipt of Queries 1st April, 2026 at 5 pm Closing Date and Time for Receipt of Tenders 8th April, 2026 at 12 noon -13652141276 -13652141276 Please note that all information relating to this competition, including clarifications and addenda, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie). Registration is free of charge and there is no charge for documents. University College Dublin accepts no responsibility for information relayed (or not relayed) via third parties. DISCLAIMERS All information contained in this Invitation to Tender document is provided in the strictest confidence and has been made available solely for the purpose of facilitating the production and submission of tenders. No party may disclose the contents of this document without the express permission of University College Dublin (hereinafter ‘the Contracting Authority’). Tenderers are recommended to read the Invitation to Tender document thoroughly. While all reasonable steps have been taken to ensure that the information set out in this document is factually correct, no representation or warranty, express or implied, is or will be made or given in relation to the accuracy or the completeness of any information contained in this document or otherwise provided by or on behalf of the Contracting Authority, in writing or otherwise, to any interested party or its advisers. No responsibility or liability for any loss or damage arising as a result of reliance on this document, or for the information contained in this document, or for any omission is or will be accepted by the Contracting Authority or by any of its officers, employees, agents or professional advisers. No officer, employee, agent, or professional adviser of the Contracting Authority has any authority to give or make any representation or warranty, express or implied, in relation to such information. The Contracting Authority’s officers, employees, agents and professional advisers expressly disclaim any and all liability arising out of such documentation or information and any errors or omissions in or from the documents and information. The Contracting Authority reserves the right to discontinue the procurement process at any time. Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of tender submissions with missing or incomplete information. Therefore, tenderers are advised to ensure that they return comprehensive tender submissions in order to avoid the risk of elimination from the competition. CHECKLIST FOR TENDER SUBMISSIONS I
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### T09208 Call Off Contract drawn from Consumer Communications Services FWA.pdf
Tender: ComReg Brand Strategy (LOST)
Length: 18,398 chars
CALL-OFF CONTRACT ref ComReg T09208/ RFT 230022 drawn from Multi Supplier Framework Agreement for the Provision of Consumer 
Communications Services to Commission for Communications Regulation
Page 1 of 10

CONTRACT DRAWDOWN FORM
CALL-OFF CONTRACT

This Call-Off Contract is made between:

(1) the Commission for Communications Regulation established in accordance with the 
Communications Regulation Acts 2002 as amended and having its offices at One Dockland 
Central, Guild Street, Dublin 1, D01 E4X0 ("the ComReg") of the one part, 

and

(2) Marketing Network, a company established under Irish law with company registration number 
111462 and its registered office at Argyle Square, Morehampton Road, Dublin 4, (the "Service 
Provider" which expression includes its successors as permitted assigns) of the second part.

Lot Name and number: Lot 1: Consumer Communications - Specialist Consultancy Services

Arranged by: Mini competition

Date: 27 March 2023

Duration of the Services: Until completion of services, provision to satisfaction of ComReg

1. ComReg hereby accepts the tender proposal submitted by the Service Provider by the response 
deadline 10 February 2023 and reference ComReg T09208 ("Tender") to perform the Services 
set out in Appendix 1 (the "Services") on the basis set out below.

2. Unless and except to the extent that this Contract Drawdown Form expressly states otherwise, 
the terms and conditions of the Framework Agreement entered into between ComReg, and the 
Service Provider dated 15 January 2019 shall be construed together with this Contract 
Drawdown Form and shall together constitute the "Call-Off Contract". By executing this form, 
ComReg and the Service Provider shall be deemed to have executed the Call-Off Contract.

3. The Service Provider is hereby appointed to perform the Services on the basis of the terms and 
conditions set out in the Call-Off Contract. In consideration of the payments to be made by 
ComReg to the Service Provider in respect of the Services, the Service Provider hereby 

covenants to ComReg to perform and complete the Services in conformity in all respects with 
the provisions of the Call-Off Contract.

4. The fees payable to the Service Provider in respect of the Services shall be calculated on the 
basis of the hourly rates set out in Appendix 2. The Service Provider will be entitled to claim 
payment from ComReg in respect of properly vouched expenses incurred in the delivery of the 
Services. However, expenses incurred by the Service Provider in respect of travel, travel time 
and subsistence will not be recoverable from ComReg unless previously agreed in writing by 
ComReg.

5. The Service Provider warrants, represents, agrees and confirms that it has no actual or potential 
Conflict of Interest or Bias in respect of any aspect of the Services and/or this Call-Off Contract 
and/or the subject matter of either of them except to the extent otherwise expressly set out in 
Appendix 3. The Service Provi
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### T10191 Letter of Notification ComReg Brand Marketing Network.pdf
Tender: ComReg Brand Strategy (LOST)
Length: 4,303 chars
21 December 2023
Padraig Smith
Marketing Network Limited
Marketing Network House
Argyle Square
Donnybrook
Dublin 4
D04T6Y2
By email: padraig.smith@marketingnetwork.ie
Ref: Tender received in response to Invitation to Participate in a mini-competition T10191 dated 14 
September 2023 (the "ITP") in accordance with the Multi Supplier Framework Agreement for the 
Provision of Consumer and Public Communications Services to ComReg, 2023 to 2025 dated 24 March 
2023.
Dear Padraig
Thank you for submitting a tender for the provision of Services in response to the ITP on behalf of Marketing 
Network Limited. I am writing on behalf of the Commission for Communications Regulations ("ComReg") to 
advise you that, on this occasion, your tender has not been identified as successful. Defined terms in this 
letter have the same meaning given to them in the ITP (unless otherwise stated).
The evaluation of tenders has been completed by ComReg's evaluation team in accordance with the award 
criteria and evaluation process previously notified to you in the ITP and in the Framework Rules contained in 
Schedule 1 of the Framework Agreement. 
ComReg is issuing this notification to inform you that:
1. Your tender was not the highest ranked tender based on the application of the award criteria set out 
in the ITP. Please see the table and accompanying text below for further explanation.
2. Only Participants appointed to the Framework Agreement were invited to submit a tender. 
3. A total of 4 admissible tenders were received in response to the ITP. 
4. Voluntary standstill period:
Before the contract is awarded, there will be a standstill period of 18 calendar days beginning 
on the day following the day this letter was emailed to you. The standstill period will end at 
23:59 hours on 8 January 2024.

5. Please note, after the Call Off contract is signed by the preferred applicant and the Commission, we 
will publish a contract award notice, on http://www.etenders.gov.ie/ in due course, as required by 
Circular 05/2023. 
6. An electronic copy of this letter has been sent on 21 December 2023 to the email contact indicated in 
your tender application.
The scores achieved in the evaluation of the tenders against each of award criteria by the preferred highest 
ranked tender, ZOO Digital Limited, and by your company are as follows:

Award 
Criteria | Award Criteria Heading | Maximum score available | Highest Ranked Tender Score | Awarded to Your Tender
A | Understanding of the requirements | 30 | 24.00 | 21.00
B | Proposed Approach & Experience | 30 | 24.00 | 22.00
C | Team Mix | 10 | 9.00 | 9.00
D | Cost - Total Evaluation Price € (Excludes Vat, Includes all expenses) | 30 | 30.00 | 23.87
Total | | 100 | 87.00 | 75.87

I set out below a summary of the main reasons why your tender was unsuccessful having regard to the award 
criteria set out in the ITP. I have also set out, for comparison, the relative advantages of the highest ranked 
tender with respect to each of the award
[... truncated ...]


### 2_T10191 - Call-Off Contract Indicitive ComReg Brand Strategy, Guidelines and Templates.pdf
Tender: ComReg Brand Strategy (LOST)
Length: 29,713 chars
Call-Off Contract Drawn from Multi Supplier Framework Agreement for the Provision of 
Consumer and Public Communications Services to ComReg, 2023 to 2025 dated 24 March 2023
ComReg T10191
Page 1 of 9
CONTRACT DRAWDOWN FORM
CALL-OFF CONTRACT
This Call-Off Contract is made between:
(1) The Commission for Communications Regulation, established in accordance with the 
Communications Regulation Acts 2002 as amended and having its offices at One Dockland 
Central, Guild Street, Dublin 1, Ireland, D01 E4X0 ("the ComReg") of the one part, 
and
(2) [Insert], a company established under [Irish law] with company registration number [insert] and 
its registered office at [insert] (the "Service Provider" which expression includes its successors 
as permitted assigns) of the second part.
Drawn from Lot number and title: Single Lot FWA
ComReg Framework Agreement: Multi Supplier Framework Agreement for the Provision of 
Consumer and Public Communications Services to ComReg, 
2023 to 2025
Date: [insert]
Call-Off Contract Title: ComReg Brand Strategy, Guidelines, and Templates
Duration of the Services: 31 May 2024
1. ComReg hereby accepts the tender proposal submitted by the Service Provider by the response 
deadline 13 October 2023 and reference ComReg T10191 ("Tender") to perform the Services 
set out in Appendix 1 (the "Services") on the basis set out below.
2. Unless and except to the extent that this Contract Drawdown Form expressly states otherwise, 
the terms and conditions of the Framework Agreement entered into between ComReg and the 
Service Provider dated [Insert date] shall be construed together with this Contract Drawdown 
Form and shall together constitute the "Call-Off Contract". By executing this form, ComReg and 
the Service Provider shall be deemed to have executed the Call-Off Contract.

Call-Off Contract Drawn from Multi Supplier Framework Agreement for the Provision of 
Consumer and Public Communications Services to ComReg, 2023 to 2025 dated 24 March 2023
ComReg T10191

[Commission for Communications Regulation logo]

CONTRACT DRAWDOWN FORM
CALL-OFF CONTRACT

This Call-Off Contract is made between:

(1) The Commission for Communications Regulation, established in accordance with the 
Communications Regulation Acts 2002 as amended and having its offices at One Dockland 
Central, Guild Street, Dublin 1, Ireland, D01 E4X0 ("the ComReg") of the one part, 
and

(2) [Insert], a company established under [Irish law] with company registration number [insert] and 
its registered office at [insert] (the "Service Provider" which expression includes its successors 
as permitted assigns) of the second part.

Drawn from Lot number and title: Single Lot FWA

ComReg Framework Agreement: Multi Supplier Framework Agreement for the Provision of 
Consumer and Public Communications Services to ComReg, 
2023 to 2025

Date: [insert]

Call-Off Contract Title: ComReg Brand Strategy, Guidelines, and Templates

Duration of the Services: 31 May 2024

1. ComReg hereby ac
[... truncated ...]


### 3_T10191 Question and Answer ComReg Brand.pdf
Tender: ComReg Brand Strategy (LOST)
Length: 23,551 chars
Questions & Answers in relation to Invitation to 
Participate for Provision of Consumer and Public 
Communications Services to ComReg, 2023 to 2025. 
ComReg Ref: T10191
Q & A Date: 28 September 2023
An Coimisiún um Rialáil Cumarsáide
Commission for Communications Regulation
1 Lárcheantar na nDugaí, Sráid na nGildeanna, BÁC 1, Éire, D01 E4X0.
One Dockland Central, Guild Street, Dublin 1, Ireland, D01 E4X0.
Teil | Tel +353 1 804 9600 Suíomh | Web www.comreg.ie
ComReg Brand Strategy, Guidelines and Templates 

ComReg Brand Strategy, Guidelines and Templates


Questions & Answers in relation to Invitation to
Participate for Provision of Consumer and Public
Communications Services to ComReg, 2023 to 2025.


ComReg Ref: T10191



Q & A Date: | 28 September 2023



An Coimisiún um Rialáil Cumarsáide
Commission for Communications Regulation
1 Lárcheantar na nDugaí, Sráid na nGildeanna, BÁC 1, Éire, D01 E4X0.
One Dockland Central, Guild Street, Dublin 1, Ireland, D01 E4X0.
Teil | Tel +353 1 804 9600 Suíomh | Web www.comreg.ie

Q&A ComReg T10191

The Invitation to participate (ITP) requires that all queries regarding the mini competition process must be forwarded to the Commission not later than 22nd September 2023 at 17:00 (Irish time). Further information regarding queries is in the ITP.

As the deadline for submission of queries has passed, a list of all queries received with corresponding answers is provided below for the information and clarification of all candidates. 

Please take these Q&A into consideration when completing tender application, the deadline for receipt of Tender application and delivery per instructions of the ITP.

Questions | Answers
1 | We've noticed that the Award Criteria of the Invitation to Participate for this mini-competition (section 5, page 12) are different to the Award Criteria that are set out for all mini-competitions in the overall Framework Agreement (section 7, page 48). Specially, criteria C should relate to Cost instead of Team Mix, and it is criteria B that should include the Team Mix according to the Framework Agreement. To avoid a situation where another contractor could challenge the awarding of a contract, we'd like to suggest a solution whereby Criteria C is reserved for Cost as required, and that the 10 marks for Team Mix be evaluated under Sub Criteria B2 instead. Would you be open to revising the award criteria accordingly? | Please see revised Award Criteria in line with Section 7 of the Framework Agreement. 

Participants must submit a Tender that separately addresses each of the Award Criteria set out below. 

Award Criteria | Range of Weightings 
A: Demonstrate an understanding of the requirements outlined in the;
• Specification Requirements; and
• Scope of the project as outlined | 30

1 | ComReg

Q&A ComReg T10191

B: Proposed approach and team mix
Sub Criteria B1:
Outline the proposed approach to the brand development.
Outline any challenges you foresee. 
Demonstrate past experience with developi
[... truncated ...]


### 1544_2408455.pdf
Tender: ComReg Brand Strategy (LOST)
Length: 1,228 chars
List of Contract Documents
#Addenda ID N/A Status Final
Title ComReg T10191 - ITP Document - ComReg Brand
File Associated :<1_T10191 - ITP in FWA Competition - ComReg Brand Strategy, Guidlines and
Templates.pdf >
#Addenda ID N/A Status Final
Title ComReg T10191 - Contract - ComReg Brand
File Associated :<2_T10191 - Call-Off Contract Indicitive ComReg Brand Strategy, Guidelines
and Templates.pdf >
#Addenda ID 1 Status Final
Title T10191 - Questions and Document Document
File Associated :<3_T10191 Question and Answer ComReg Brand.pdf >

List of Contract Documents

#Addenda ID         N/A                Status           Final
Title               ComReg T10191 - ITP Document - ComReg Brand
File Associated :<1_T10191 - ITP in FWA Competition - ComReg Brand Strategy, Guidlines and
Templates.pdf >


#Addenda ID         N/A                Status           Final
Title               ComReg T10191 - Contract - ComReg Brand
File Associated :<2_T10191 - Call-Off Contract Indicitive ComReg Brand Strategy, Guidelines
and Templates.pdf >


#Addenda ID         1                  Status           Final
Title               T10191 - Questions and Document Document
File Associated :<3_T10191 Question and Answer ComReg Brand.pdf >


### 3_2415-SF-N - TRD Pricing Schedule MNG.pdf
Tender: Creative and Digital Campaign - Solas (WON)
Length: 1,181 chars
2415-SF-N – Creative and Digital Campaign
Tender Response Pricing Schedule
Criteria 1: Cost
Mark Available: 200
The tenderer must provide the pricing in the table below. Changing the table/failing to 
provide the price in the format requested may result in disqualification from the 
competition. 

Project Team roles
(add additional rows as required)
Cost
Per hour (€)
Ex VAT
Per day (8 hours) (€)
Ex VAT
Padraig Smith 180 1440
Linda Strange 160 1280
Robert Doran 180 1440
Elsie Arayes 160 1280
Alan Ruane 140 1120
Paul Lucaci 140 1120
Matthew Sharry 80 640

For Evaluation only: SOLAS will use the blended rate of the proposed team. The blended 
rate is calculated by dividing the total cost of the project team's daily rates by the number 
of team roles proposed.

Total cost of project team's daily rate
Ex VAT 8320
Number of team roles proposed 7
Discount applied at 15% 1248
Blended Team Rate
Ex VAT 1010.29

The costs per role provided in the table will be the maximum cost per role for the 
duration of the framework contract. Costs should include all administration and out-
of-pocket expenses.

2415-SF-N – Creative and Digital Campaign

Signed:
Print Name: PADRAIG SMITH


### MNG Solas Tender Response 2415-SF-N Creative and Digital Campaign Services.docx
Tender: Creative and Digital Campaign - Solas (WON)
Length: 89,246 chars
Tender Response Document To create a Framework Agreement for the provision of Creative and Digital Campaign Services Tenderer Details Name Marketing Network Group Contact Padraig Smith Phone No 0872362012 Email Address padraig.smith@marketingnetwork.ie -30289483185 Tender Reference: 2415-SF-N eTenders ID: 4748541 Issue Date: 28 November 2024 CONTENTS Table of Contents 2 Section 1 – Instructions to Tenderers 3 Section 2 - Standard Tenderer Information 4 Section 3 - Selection Criteria 5-11 Tax Clearance Details 5 Economic and Financial Standing 5 Insurance 5 - 6 Previous Experience – Client References 6 - 11 Section 4 - Award Criteria 12 Criteria 1 Cost 12 Criteria 2 Examples of previous work 12 - 17 Criteria 3 Understanding of requirements 18 -21 Criteria 4 Service methodology 22 - 25 Criteria 5 Quality and experience of the proposed team 26 - 38 Criteria 6 Environmental and social considerations 39 - 40 Appendix 3: Tenderers’ Statement 41 -42 Appendix 4: Declaration as to Personal Circumstances of Tenderer 43 - 45 Section 1 – Instructions to Tenderers 1 All fields in the Call for Tender Response Document where applicable should be completed by the Tenderer. 2 Tenderers must complete and submit all documentation requested in this CfT Response in full. 3 Tenderers should not include a cover sheet and/or an executive summary in the Tender Response Document (“TRD”) document. Please note a cover sheet and/or an executive summary WILL NOT BE EVALUATED by SOLAS as part of the selection or award criteria. 4 Tenderers are reminded that each award criteria have a maximum page limit. Any pages over the award criteria limit WILL NOT BE EVALUATED by SOLAS as part of the selection or award criteria. 5 SOLAS will ONLY consider the information provided in the relevant award criteria section of the Tender Response Document (“TRD”) when evaluating that specific award criteria. i.e. SOLAS will NOT consider responses in other award criteria when evaluating a specific award criteria. 6 Tenderers are reminded that additional information provided as appendices is NOT permitted in response to the award criteria. Any such information provided WILL NOT BE EVALUATED by SOLAS as part of the selection of award criteria if relevant. 7 The Tender Response Document (“TRD”) must be submitted in English and TRD Pricing Schedule in Euro (€). Section 2: Tenderer Information Full Legal Name of Candidate (Firm) Marketing Network LimitedD4, D04 T6Y2 Trading Name (if different) Registered Company Address Marketing Network House, Argyle Square, Donnybrook, Dublin 4. D04 T6Y2 Telephone Number 01 662 7111 Email Address padraig.smith@marketingnetwork.ie VAT Number IE4805574A Withholding Tax Number 4805574A Company Registration Number 111462 Date of Registration Dec 1985 Country of Registration Ireland Legal Status (if any) (e.g. Limited Company, Partnership, Sole Trader etc.) Limited Company Section 3: Selection Criteria Tax Clearance Details Tenderers must supply current tax clearance cer
[... truncated ...]


### MNG Response OGP Ref-  MMP080F Oct 25 Final.docx
Tender: DPS Creative Campaign Services (WON)
Length: 32,742 chars
Applicant Response Document (ARD) Request for Applications to Participate in a Dynamic Purchasing System for the Provision of Creative Campaign Services to Public Sector Bodies in Ireland. Tender Procedure: Restricted Procedure Publication Date: 10/10/2025 OGP Ref: MMP080F Contents ______________________________________________________ Standard Applicant Information Applicant Prime Contractor Profile European Single Procurement Document Applicant’s Statement Financial and Economic Standing Technical and Professional Ability (Previous Experience) Technical and Professional Ability (Quality Assurance) Applicant’s Statement (Appendix 2 – Word format) Use of Artificial Intelligence CHECKLIST FOR DPS SUBMISSIONS In order to allow the Contracting Authority to consider economic operators for acceptance to the DPS, Applicants are advised to ensure their response includes all of the following.* Document Title Related appendix Tick list APPLICANT RESPONSE DOCUMENT (ARD) Attachment 1 ☒ APPLICANT STATEMENT Appendix 2 ☒ EUROPEAN SINGLE PROCUREMENT DOCUMENT Appendix 3 ☒ *All other documents will require completion prior to acceptance of Applicant to DPS or at Mini Competition stage. This checklist has been provided for guidance purposes only and the Contracting Authority accepts no responsibility for omissions of any description. Applicants are advised to read the RFATP document and instructions contained within this ARD in their entirety in order to provide their compliant response. APPLICANT RESPONSE DOCUMENT In response to this Request for Application to Participate (RFATP), Applicants are required to complete this Applicant Response Document (ARD). The purpose of this ARD is to simplify and streamline the application response process for all Applicants and to simplify and streamline the selection process for the Contracting Authority. The information provided by Applicants in this ARD will be used in the assessment and selection of responses. All Parts must be completed in full, where applicable. Where Applicants regard information as not being applicable to them, Applicants must enter N/A in the relevant response area. Instructions are included prior to each response area and these must be strictly adhered to. Applicants may not amend this ARD other than to provide the required information in the allocated response areas. STANDARD APPLICANT INFORMATION Applicants must complete the Applicant Response Document (ARD) in full, providing all required information. Where Applicants regard information as not applicable to them, Applicants must enter N/A in the relevant response area. APPLICANT / PRIME CONTRACTOR PROFILE Full Legal Name of Applicant: Marketing Network Limited Company Registration Number: 111462 Company Registered Address: Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2 Revenue Code: IE 4805574A Tax Access Number: 531627 Lead Contact Name: Padraig Smith Lead Contact Telephone Number: 087 236 2012 Lead Contact Email Address: p
[... truncated ...]


### Marketing Network Applicants Statement 2025.pdf
Tender: DPS Creative Campaign Services (WON)
Length: 9,217 chars
Marketing Network House, Argyle Square, Donnybrook, Dublin 4, D04 T6Y2, Ireland
E: info@marketingnetwork.ie T. +3531 662 7111 W. mngroup.ie
Directors: Kieran Killeen (Managing), Padraig Smith. Registered No. 11462. VAT No IE 4805574A

Appendix 2: Applicant's Statement

TO: The Minister for Public Expenditure, Infrastructure Public Service Reform and 
Digitalisation (the "Contracting Authority").

RE: Request to Participate in the DPS for the Provision of Creative Campaign Services to 
Public Sector Bodies in Ireland.

Having examined the Request for Application to Participate in the DPS (the "RFATP") 
including the Instructions to Applicants, the Selection Criteria, the Requirements and 
Specifications, and the terms and conditions of the DPS Agreement and the Services 
Contract we hereby agree and declare the following:

1. We understand the nature and extent of the Services required to be
   delivered as described in the Requirements and Specifications at 
   Appendix 1 to the RFATP.

2. We accept all of the Terms and Conditions of:
   a) the RFATP;
   b) the DPS Agreement and agree that, if offered appointment to the 
      DPS, we will execute the DPS Agreement at Appendix 5 of the 
      RFATP and the Confidentiality Agreement at Appendix 7 of the 
      RFATP;
   c) the Services Contract and agree if awarded any contract pursuant
      to the DPS Agreement to execute the Services Contract at 
      Appendix 6 to the RFATP.

3. We accept all the Selection Criteria as set out in Part 3 of the RFATP.

4. We agree to provide the Services in accordance with the RFATP, our 
   Application, the RFT and our response to RFT if awarded any Services 
   Contract pursuant to a DPS Agreement.

5. We agree that, if awarded any contract pursuant to a DPS Agreement that 
   we shall, in the performance of such contract, comply with all applicable
   obligations in the field of environmental, social and labour law.

6. We confirm that we have complied with all requirements as set out at Part 2
   of the RFATP.

7. Not Used.

8. We shall, if awarded any Services Contract pursuant to a DPS Agreement,
   have in place on the Effective Date of the Services Contract all insurances 
   (if any) as required by paragraph 2.21.1 of the RFATP and as required by 
   the RFT.

[MARKETING NETWORK GROUP LOGO]

Appendix 2: Applicant's Statement

TO: The Minister for Public Expenditure, Infrastructure Public Service Reform and 
Digitalisation (the "Contracting Authority").

RE: Request to Participate in the DPS for the Provision of Creative Campaign Services to 
Public Sector Bodies in Ireland.

Having examined the Request for Application to Participate in the DPS (the "RFATP") 
including the Instructions to Applicants, the Selection Criteria, the Requirements and 
Specifications, and the terms and conditions of the DPS Agreement and the Services 
Contract we hereby agree and declare the following:

1. We understand the nature and extent of the Services required to be
   d
[... truncated ...]


### MarketingNetwork_1_MMP071F-21 Price Response Document Final.xlsx
Tender: DPS Creative Campaign - DOA (PENDING)
Length: 3,640 chars
Column1	Tendered BHR (€)
Instructions to Tenderers
1	must not
2	the Tender Response Document (TRD).
3	 
4	 propose any alternative price/agency fee pricing models herein, nor insert any pricing assumptions, caveats, conditions or similar provisions in the Pricing Template nor elsewhere in the Tender response. Doing so may result in the elimination of the Tender from the Competition.  
5	All pricing tendered in response to this RFT must be stated in
6	 Euro (€) currency and exclusive of VAT
7	.  Prices tendered must be
8	Tenderers 
9	Name of Individual Proposed

, and these resources must be the Agency staff assigned for the delivery of ongoing services in any resulting Services Contract for its full duration, inclusive of extensions.
Itemised Campaign Costs (not evaluated) - Add lines as necessary
Tender Ref:	Tenderers must not amend the Pricing Template format, including deletion of rows or header titles
Agency Name:
.  Doing so may result in the elimination of the Tender from the Competition.
Tenderers responding to this Competition are required to complete this Price Response Document in full and return it with their Tender in the Microsoft Excel file format provided, as a	 separate file 
to
Tenderers 	Planning Director
service delivery, administrative, management, reporting and support costs, travel costs, ancillary costs and all other additional costs/expenses associated with the provision of the Services as outlined at Part C of the RFT. 	Production Roles
The Agency BHR tendered 
Role	Broadcast Director
 all-inclusive 	Digital Roles
must be based on the fees associated with all professional Agency staff proposed under Award Criterion 1 of the RFT
must not 	Head of Digital
incorporate a copy or any part of their completed Pricing Template into the qualitative Tender Response Document (TRD) addressing requirements under Qualitative Award Criteria, as defined in the RFT. 
Tenderers are required to 	 aspects of the delivery of the campaign proposed. The figure submitted for the overall (total) campaign cost will be used for the purposes of awarding marks.
complete all fields in 
both	AWARD CRITERION 5 - Creative Campaign Costs
i.e. including but not limited to all overhead costs,
Account Management Roles	128

, and these resources must be the Agency staff assigned for the delivery of ongoing services in any resulting Services Contract for its full duration, inclusive of extensions.
 tabs of this spreadsheet
Tender Ref:	The Agency BHR will remain in place for the entire duration of any resulting Services Contract 
Agency Name:	all
including any extensions.
Senior Copywriter
Account Manager 	38100
1	Creative Director 	2900
2	Tenderers should note that, in the event of discrepancy between pricing information included within this Price Tender Response Document Excel file, and the pricing information entered on the eTenders platform	2000
3	, the values entered here in this PTRD Excel file will take precedence, and will be used for evaluation purpose
[... truncated ...]


### DOA Main doc Response 20.01.26 (3).docx
Tender: DPS Creative Campaign - DOA (PENDING)
Length: 72,000 chars
Dynamic Purchasing System for the Provision of Creative Campaign Services for the Public Sector (MMP071F – RFT212986) Stage 2 - RFT Qualitative Tender Response Document Department of Agriculture, Food and the Marine Ref: MMP071F-21 DPS Member Name Marketing Network CONTENTS Introduction – Tenderers Details – Conflicts of Interest and Registerable Interests – Freedom of Information Section 1 – Declaration – Tenderer’s Statement Section 2 – Award Criteria 1 – Quality and Balance of the Team Proposed 2 – Response to the Campaign Brief 3 – Service Management and Delivery (Including Account Management) 4 – Proposals on the incorporation of Social Considerations (diversity and/or social inclusion) into the delivery of services Introduction The scoring table for this competition is included in the RFT Document. In the case of any contradiction, the information in the RFT Document takes precedence. The Dynamic Purchasing System (DPS) Member hereby acknowledges, agrees and confirms that the DPS Agreement for the Provision of Creative Campaign Services for the Public Sector in Ireland is hereby adopted and governs the provision of the Services. All Responses in this Qualitative Tender Response Document are subject to the rules, conditions and stipulations as set out in the RFT. Tenderers must complete this Qualitative Tender Response Document in its entirety. All of the instructions and guidance notes must be observed in every Section of this TRD. The TRD must be submitted in the same sequence as presented (not rearranged). Supplementary information: Service brochures or links to websites in lieu of the required response will not be accepted. Any information not set out in the response sections herein will not be evaluated, including any appendices and attachments added or affixed to this TRD. Any of the fields provided can be expanded, as necessary, although Tenderers are requested to provide comprehensive yet concise responses. The Contracting Authority reserves the right to verify the information provided Tenderer’s Details Legal Name of DPS Member Marketing Network Limited Contact Name for this RFT Kieran Killeen Telephone Number 01 662 7111 Email Address kieran.killeen@marketingnetwork.ie Company Registration Number 111462 Tax Reference Number IE 4805574A Tax Clearance Access Number 521627 CONFLICTS OF INTEREST AND REGISTERSABLE INTERESTS Tenderers must declare any actual or potential conflicts of interest, and registerable interests. There are no actual or potential conflicts of interest or registerable interests. FREEDOM OF INFORMATION Tenderers are advised the DPS client is subject to the Freedom of Information (FOI) Act, 2014. If a Tenderer considers that any of the information supplied in their Tender response is either commercially sensitive or confidential in nature, this should be highlighted and the reasons for its sensitivity specified. In such cases the relevant material will, in response to a request under the FOI Act, be examined in the l
[... truncated ...]


### Marketing_Network_Applicants_Section_1_Declaration.docx
Tender: Creative Campaign Services - DETE (LOST)
Length: 3,257 chars
Section 1 – Declaration TENDERERS’ STATEMENT TO: Department of Enterprise, Tourism and Employment (the “Contracting Authority”) RE: 212986 (RFT) Having examined your Supplementary Request for Tenders (the “RFT”) including the Instructions to Tenderers, the Award Criteria, the Requirements and Specifications, and the Terms and Conditions of the Services Contract, we hereby agree and declare the following: 1. We understand the nature and extent of the Services required to be delivered as described in Requirements and Specifications at Part C to the RFT. 2. We accept all of the Terms and Conditions of: a) the RFT; b) the Services Contract and agree that if awarded any contract pursuant to the DPS Agreement to execute the Services Contract at Appendix 2 to the RFT. 3. We accept all the Award Criteria as set out in Part B of the RFT. 4. We agree to provide the Contracting Authority with the Services in accordance with the RFT and our Tender. 5 We agree that, if awarded any contract pursuant to the DPS Agreement that we shall, in the performance of such contract, comply with all applicable obligations in the field of environmental, social and labour law. 6. We confirm that we have complied with all requirements as set out in the RFT. 7. We confirm that all prices quoted in our Tender will remain valid for the period of time commencing from the Tender Deadline specified at paragraph 9 of Part A: Instructions to Tenderers of the RFT. 8. We shall, if awarded any Services Contract pursuant to a DPS Agreement, have in place on the Effective Date of the Services Contract all insurances (if any) as required by paragraph 10 of Part A: Instructions to Tenderers of the RFT. 9. We confirm that all Data Subjects whose Personal Data is provided in our Tender have consented to the processing of such Personal Data by us, the Contracting Authority, the Evaluation Team and the supplier of the etenders.gov.ie website, for the purposes of our participation in this Competition or that we otherwise have a legal basis for providing such Personal Data to the Contracting Authority for the purposes of our participation in this Competition and that we will provide evidence of such consent and / or legal basis to the Contracting Authority upon request. 10. We do not come within the category of prohibited economic operators identified in Regulation (EU) No 833/2014 of 31 July 2014 (as amended by EU Regulation 2022/576 or any subsequent amendments to same). 11. The origin of goods connected to our Tender, if any, are not subject to the prohibitions set out in Regulation (EU) No 833/2014 (as amended by EU Regulation 2022/576 or any subsequent amendments to same). 12. The subcontractor(s) on whose capacity we rely as part of our Tender (where the value of that subcontract exceeds 10% of the value of the Services Contract) does not come within the category of prohibited economic operators identified in Regulation (EU) No 833/2014 of 31 July 2014 (as amended by EU Regulation 2022/576 
[... truncated ...]


### Marketing_Network_-_MMP071F-22_Qualitative_TRD.docx
Tender: Creative Campaign Services - DETE (LOST)
Length: 67,259 chars
s Dynamic Purchasing System for the Provision of Creative Campaign Services for the Public Sector (MMP071F – RFT212986) Stage 2 - RFT Qualitative Tender Response Document Department of Enterprise, Tourism and Employment Ref: MMP071F-22 DPS Member Name Marketing Network Limited CONTENTS Introduction – Tenderers Details – Conflicts of Interest and Registerable Interests – Freedom of Information Section 1 – Declaration – Tenderer’s Statement Section 2 – Award Criteria 1 – Quality and Balance of the Team Proposed 2 – Response to the Campaign Brief 3 – Service Management and Delivery (Including Account Management) 4 – Proposals on the incorporation of Social Considerations (diversity and/or social inclusion) into the delivery of services Introduction The scoring table for this competition is included in the RFT Document. In the case of any contradiction, the information in the RFT Document takes precedence. The Dynamic Purchasing System (DPS) Member hereby acknowledges, agrees and confirms that the DPS Agreement for the Provision of Creative Campaign Services for the Public Sector in Ireland is hereby adopted and governs the provision of the Services. All Responses in this Qualitative Tender Response Document are subject to the rules, conditions and stipulations as set out in the RFT. Tenderers must complete this Qualitative Tender Response Document in its entirety. All of the instructions and guidance notes must be observed in every Section of this TRD. The TRD must be submitted in the same sequence as presented (not rearranged). Supplementary information: Service brochures or links to websites in lieu of the required response will not be accepted. Any information not set out in the response sections herein will not be evaluated, including any appendices and attachments added or affixed to this TRD. Any of the fields provided can be expanded, as necessary, although Tenderers are requested to provide comprehensive yet concise responses. The Contracting Authority reserves the right to verify the information provided Tenderer’s Details Legal Name of DPS Member Marketing Network Limited Contact Name for this RFT Kieran Killeen Telephone Number 087 256 6948 Email Address kieran.killeen@marketingnetwork.ie Company Registration Number 111462 Tax Reference Number IE 4805574A Tax Clearance Access Number 4805574A CONFLICTS OF INTEREST AND REGISTERSABLE INTERESTS Tenderers must declare any actual or potential conflicts of interest, and registerable interests. Marketing Network confirms that there are no conflicts of interest in connection with this tender submission. FREEDOM OF INFORMATION Tenderers are advised the DPS client is subject to the Freedom of Information (FOI) Act, 2014. If a Tenderer considers that any of the information supplied in their Tender response is either commercially sensitive or confidential in nature, this should be highlighted and the reasons for its sensitivity specified. In such cases the relevant material will, in response to a requ
[... truncated ...]


### 3_APPENDIX_1_MMP071F-22_Price_Response_Document.xlsx
Tender: Creative Campaign Services - DETE (LOST)
Length: 3,556 chars
Column1	The Agency BHR tendered 
Instructions to Tenderers
1	must not
2	All pricing tendered in response to this RFT must be stated in
3	service delivery, administrative, management, reporting and support costs, travel costs, ancillary costs and all other additional costs/expenses associated with the provision of the Services as outlined at Part C of the RFT. 
4	 propose any alternative price/agency fee pricing models herein, nor insert any pricing assumptions, caveats, conditions or similar provisions in the Pricing Template nor elsewhere in the Tender response. Doing so may result in the elimination of the Tender from the Competition.  
5	 Euro (€) currency and exclusive of VAT
6	.  Prices tendered must be
7	 all-inclusive 
8	Tenderers 
9	Account Management Roles

must be based on the fees associated with all professional Agency staff proposed under Award Criterion 1 of the RFT
Itemised Campaign Costs (not evaluated) - Add lines as necessary
Tender Ref:	The Agency BHR will remain in place for the entire duration of any resulting Services Contract 
Agency Name:	Creative Roles
Senior Copywriter
Tenderers responding to this Competition are required to complete this Price Response Document in full and return it with their Tender in the Microsoft Excel file format provided, as a	 separate file 
to
Tenderers 	Digital Roles
Role	AWARD CRITERION 5 - Creative Campaign Costs
 ("5.1 Agency BHR" and "5.2 - Creative Campaign Costs").  Failure to do so may result in the elimination of the Tender from the Competition.
Name of Individual Proposed	DPS members are requested to a submit campaign production costs (exclusive of VAT) in response to the campaign requested at award criterion 5 of the competition RFT. DPS members must itemise how this cost has been calculated to cover all aspects of the delivery of the campaign proposed. The figure submitted for the overall (total) campaign cost will be used for the purposes of awarding marks.
i.e. including but not limited to all overhead costs,	Any other costs
must not 
including any extensions.	Total Creative Campign Costs for the Sample Campaign (Award Criterion 5)
Cost € (ex VAT)	95
Agency Blended Hourly Rate (BHR):
AWARD CRITERION 5 - AGENCY BLENDED HOURLY RATE (BHR)
MMP071F-19 Price Tender Response Document	95

must be based on the fees associated with all professional Agency staff proposed under Award Criterion 1 of the RFT
incorporate a copy or any part of their completed Pricing Template into the qualitative Tender Response Document (TRD) addressing requirements under Qualitative Award Criteria, as defined in the RFT. 
Tender Ref:	, and these resources must be the Agency staff assigned for the delivery of ongoing services in any resulting Services Contract for its full duration, inclusive of extensions.
Agency Name:	Total
Tenderers are required to 
complete all fields in 	10200
the Tender Response Document (TRD).
1	Tendered BHR (€)	1350
2	Tenderers must not amend the Pricing Template format, including deletio
[... truncated ...]


### MMP071F-22_Marketing_Network_Outcome_Letter_Headed_1---1043a5c3-9bb7-4887-b69b-8bf2648bfcbf.pdf
Tender: Creative Campaign Services - DETE (LOST)
Length: 1,211 chars
SCORING FEEDBACK - CFT 6190317 MMP071F-22 - Creative Campaign Services

CRITERION 1: Quality and balance of the team proposed
Maximum marks: 3000, Minimum threshold: 1800
YOUR MARK: 1900/3000
SUCCESSFUL TENDERER MARK: 2900/3000
Feedback: A satisfactory response. Panel appreciated the layout of organisation chart although inclusion of further detail in CVs and elaboration on roles would have benefitted response. Panel noted that team had a very senior composition and a high level of senior involvement in campaigns. However, the panel expressed concern about their availability due to their dual role and other commitments. A more balanced team with strong junior members would have been welcomed by panel.

CRITERION 2a: Understanding of the nature and challenges of the brief
Maximum marks: 700, Minimum threshold: 420
YOUR MARK: 450/700
SUCCESSFUL TENDERER MARK: 680/700
Feedback: A satisfactory response. Panel noted that tenderers response demonstrated understanding of the nature and challenges of brief but at times lacked detail. For example, challenges were outlined but expansion on solutions for these would have enhanced response. Panel would have welcomed a more tailored and detailed response.
